A little-known Indian company is launching a smartphone believed to be the cheapest in the world, targeting a market already dominated by low-cost handsets.
Set to be priced at under 500 rupees (NZD$11), domestic handset maker Ringing Bells' Freedom 251 smartphone is about 1 per cent of the price of the latest Apple iPhone.
Indian media report it could be as low as 251 rupees (NZD$6). The BBC reports the phone has 8GB of storage and cameras on the front and back.
Ringing Bells was set up in September 2015 and began selling mobile phones via its website a few weeks ago under its Bell brand, a spokeswoman said.
"This is our flagship model and we think it will bring a revolution in the industry," she told AFP. Ringing Bells currently imports parts from overseas and assembles them in India but plans to make its phones domestically within a year, the spokeswoman added.
Cheap smartphones, many of them Chinese-made, are readily available in the Indian market but domestic competitors are making inroads, with models selling for less than £14 (NZD$30).
India is the world's second-largest mobile market and notched up its billionth mobile phone subscriber in October, according to the country's telecoms regulator.
But in poorer Indian states such as Bihar, "teledensity" - the penetration of telephone connections for every 100 people - is as low as 54 per cent, with a stark urban-rural divide.