While shoppers in most other New Zealand cities flock to malls, Dunedin -- as in so many aspects of life -- does it differently.

Its CBD is made up of eclectic shopping precincts, encouraging people to explore and discover a unique retail experience. Those who love a vibrant shopping culture will love this city.

George St's "Edinburgh Way" stretch of boutiques featured adelicious mix of local fashion designers: Company of Strangers, NOM*d, BelleBird, design stores and iconic eateries such as Modaks.

Nearby Moray Place offers a bohemian experience including Estelle Flowers, Preservation Society, Guild, DADA vintage and Vull design store.


Around the corner, Lower Stuart St features more individual retail and cuisine venues: Finders Keepers boutique, Morning Magpie, Best Café, Taste Merchants among them.

Edgy and distinctive, Dunedin is known for its designers and their creations -- and shoppers are likely to meet the designer or artists in the store.

One of the must-sees is Mild Red. "Tough" and "elegant" don't usually go together in fashion, but Donna Tulloch's monochromatic designs embody both descriptions.

A favourite of locals and well-known in both New Zealand and Australia, you'll love this label if you enjoy making a statement with your outfits.

Her boutique is a creative oasis, with doors imported from Morocco, floating counter furniture and a concrete courtyard.

Dark and wittily sombre, NOM*d has created an iconic image on the New Zealand fashion landscape. The label's designs, which reference traditional tailoring, are anchored by a utilitarian approach and the concept that clothes must, above all else, be wearable.

NOM*d's stunning flagship store Plume on George St is a don't-miss for lovers of trend-setting, distinctive international and local fashion. Its designs are stocked alongside Rick Owens, Comme des Garçons, Y3, Y's by Yohji Yamamoto, Bernhard Willhelm, Zambesi, Jimmy D and more.

If you'd like to discover true couture, knowing you'll be wearing a one-off piece created for you, Beau could be the place.

Nestled in a charming suburb, the studio houses fashion and a couture bridal label. With mastery in garment design and pattern-making, designer Natasha Postill creates exquisite and timeless pieces.

She has travelled and workedinternationally over a decade todevelop her signature style.

Postill describes her approach as that of a sculptor: "Draping and moulding textures with textiles to create beautiful garments and capturing her clients' hearts and dreams."

Be aware that Beau studio is open by appointment only.

Designer Amy-Rose Goulding also takes pride of place in Dunedin.

She gathers her influences from pop culture, art, music and film, fuelled by the romantic power of youth and the discord between the worlds of urban sportswear, the street and rock culture.

Goulding creates her women's collections under the brand moniker Julian Danger.

The label offers two distinct collections each season.

The fashion-focused Mainline offers mix-and-match youthful, edgy pieces, often in custom prints with the more sophisticated Classic Label offering a chic, timeless range in silk and wool.

The recent addition of leather bags and shoes has completed the Julian Danger offering of accessible, high-quality designer fashion available across New Zealand.

Goulding has been manufacturing her garments in China since the label's inception, working with a small, ethically sound and community-based factory.

Her label will appear on the iD Dunedin Fashion Show runway for the first time this year with her Winter 16 collection.

Blurring the line between classic feminine beauty and contemporary design, Charmaine Reveley is one of the city's most-loved designers.

Reveley's brand offers confident, ultra-feminine and effortless wearable style.

The label has become known for the use of exquisite fabrics, bold prints luxurious pieces as well as everyday staples.

Reveley's flagship boutique in George St has a selection of the brand, alongside a handpicked range of New Zealand and international labels.