New Zealand Media and Entertainment (NZME) has announced the formation of a new division called 'CreateMe' bringing together all core commercial content creators and commercial strategists.

Group Revenue Director, Laura Maxwell said the move was "about providing market leading and innovative sales solutions under one umbrella."

"The CreateMe team includes all of our specialist powerhouses within NZME in one place, working with clients to generate innovative solutions to their business problems," said Maxwell.

"Creating content solutions that attract, involve and engage audiences, is core to our business and the advantage is clients are now able to tap into these specialised skillsets to craft solutions across our audio, video, print, digital, events and experiential platforms."

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CreateMe will be led by managing director Fiona McLeod who has more than 20 years' experience in UK and global media markets. She was recently head of client services for Metro International and partners - the world's biggest international newspaper network.

Included within the new CreateMe division is: NZME Experiential , Branded Content, NZME Vision, and Strategy & Planning.