Eventually, SavvyKiwi takes users to a point where their current fund is compared to a couple of other, unnamed, competitors, as measured across a few metrics such as performance and fees.
To uncover further details - including the identities of the previously secret comparative funds - requires users to subscribe to SavvyKiwi (currently set at $89 for one year or $159 for two).
For some users the free education could be valuable enough but the real power of the system lies in the up-to-date fund comparisons - filtered down to a handful of choices.
If, based on the comparison, users decide to switch KiwiSaver funds, SavvyKiwi will also help start the process online.
There is more to it than this, of course, and the simplicity of the front-end masks a great deal of complex engineering underneath. In fact, getting the industry to supply the relevant data alone was a significant technical and political feat.
Paul has also gone to a lot of effort to make the service a user-friendly, intuitive experience. If you were looking for a way to celebrate this Money Week, maybe a quick spin through the SavvyKiwi sample cycle would do the trick.