Founded 10 years ago when the Handleys were in their early 20s, Hyperfactory designs and hosts internet-based advertising and branding campaigns for companies with a focus on delivering ads to mobile phones.
The idea for the business came to Handley while he was standing on the balcony of his Auckland apartment, but it took several years before it took off.
Within five years Hyperfactory was on the overseas expansion path resulting in two offices opening in the States as well as branches in Shanghai, Hong Kong and India.
Speaking to the Herald in July, Handley said the deal showed New Zealand entrepreneurs could succeed in going global despite being so far away from major world markets.
"It proves young people can do this. That you can build a global business with entrepreneurs from Auckland - I think that is the thing I'm most proud of - it's not about the money," he said.
Meredith originally took a 20 per cent stake in Hyperfactory in mid-2009 with an option to buy out the remaining 80 per cent within two years, which it opted to do in July this year.
Handley intends to stay on with Meredith to push plans to triple the size of the business over the next three years.
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