flyDirect has gone into liquidation just weeks before it was due to launch.

The charter company was due to begin offering a Wellington and Christchurch to Wanaka service in time for the ski season on July 1, but a message on its website says it was placed in liquidation today.

CEO Jef Kay previously said he was excited about what the company was offering to the market, which included ski packages incorporating accommodation, optional car hire, ski passes and activities.

The launch of the company was described as a great boost for the local tourism industry by industry operators.