One million Kiwifruit will be included in Mexican Happy Meals in the promotion.
One million Kiwifruit will be included in Mexican Happy Meals in the promotion.
Every Happy Meal sold at a McDonald's in Mexico from this weekend will include a New Zealand kiwifruit.
Zespri General Manager Carol Ward said the partnership was to promote Zespri's new gold variety in what was an under-developed market for the kiwifruit company.
"We sell in 54 countries around the world and this is a world first for Zespri, which will result in sales of more than 1 million pieces of this sweet, juicy fruit," she said.
One million Kiwifruit will be included in Mexican Happy Meals in the promotion.
The promotion will run through the month of June and involve more than 400 McDonald's in Mexico, Ward said.
One piece of the new kiwifruit variety provided a day's vitamin supply and Ward said she was confident Mexican parents would appreciate the healthy addition to their children's diets.
Tens of thousands of Happy Meals were sold across Mexico every day and nearly one billion pieces of Zespri SunGold would be sold around the world this season, she said.
"Mexico is a sophisticated fruit market and consumers have responded really positively to the sweet tropical taste of Zespri SunGold Kiwifruit.
"Mexico is a relatively undeveloped market for Zespri - we're forecasting sales volumes of around 750,000 trays in Mexico this season, up 50 per cent from last season.
"This marketing partnership is a great step toward establishing both our brand and gold kiwifruit, which is largely unknown in this region, to families across Mexico.
"This is part of a broader strategy to introduce our new premium product and its powerful health benefits to new markets around the world," Ward said.
