NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

Matthew Hooton: Putting the Winston Peters party first

Matthew Hooton
By Matthew Hooton
NZ Herald·
17 Oct, 2019 04:00 PM6 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

New Zealand First leader Winston Peters. Photo / File

New Zealand First leader Winston Peters. Photo / File

COMMENT:

New Zealand First goes into its conference this weekend more divided than usual.

The sudden resignation of party president Lester Gray for "moral reasons" suggests all is not well on the administrative side. His claim to have had "limited exposure" to party donations and expenditure hints at scandal ahead.

The battle to replace Gray also suggests internal division, with a Winston Peters loyalist, Kirsty Campbell-Smith of Rotorua, up against a more change-oriented candidate, John Hall of Manurewa.

The caucus is similarly divided. Roughly, there are those who expect a smooth transition in the years ahead from Peters to his apparent protege Shane Jones, with a business background.

Advertisement
Advertise with NZME.

Others would prefer a more contested process, perhaps involving Ron Mark, who could be seen as representing the uniform-wing of the party, those with backgrounds in the armed forces, the police, Corrections or the Māori Wardens.

NZ First's opponents might welcome signs of strife but the very fact internal contests and debate are possible can just as credibly be seen as evidence that Peters' life project has succeeded.

Make it your business to know

Start your day with the latest business headlines straight to your inbox.
Please email me competitions, offers and other updates. You can stop these at any time.
By signing up for this newsletter, you agree to NZME’s Terms of Use and Privacy Policy.

A party that includes people who moan about the leader and his allies — as there were within National even during John Key's heyday and even within some elements of Labour today — is one that truly exists as more than a personality cult.

Advertisement
Advertise with NZME.

Peters will only join the likes of Labour's Michael Joseph Savage and National's Sid Holland in New Zealand's political pantheon if he has established a party that outlives him, and even one that goes off in directions of which he would disapprove.

Peters has already managed at least one major transition since he established NZ First in 1993. By and large, the elderly superannuitants who flocked to him 26 years ago are now all dead. A new generation of supporters has come through and kept the party alive.

Discover more

Opinion

Matthew Hooton: What Jacinda can do to lift us from business gloom

27 Sep 05:50 AM
Opinion

Matthew Hooton: The policy that can tie NZ First to Labour and Greens for 10 years

03 Oct 05:00 PM
Business

Matthew Hooton: Revolt that could determine the next Government

10 Oct 04:00 PM
Business

Matthew Hooton: Luxon's move could sabotage National in 2020

11 Oct 04:56 AM
Will the eventual transition be from Peters to Shane Jones (left) or Ron Mark (right)? Photo / Getty Images
Will the eventual transition be from Peters to Shane Jones (left) or Ron Mark (right)? Photo / Getty Images

Broadly, NZ First is now a home for those who have lost out from globalisation and technological change, who are uncomfortable with current social mores, or are veterans of the uniformed services who believe in traditional alliances and military capability.

Former Prime Minister and World Trade Organisation director-general Mike Moore estimates about 15 per cent of the population in most first-world democracies will be attracted to parties rejecting globalisation and cosmopolitanism, and who fret about immigration and race. Such parties are often dangerous forces in their political systems.

New Zealand is lucky that our equivalent has always been relatively benign. This has been partly because of Peters' personal charm, but also because a large percentage of NZ First's support comes from Māori, who have legitimate historic reasons to worry about the turmoil and social change that immigration and globalisation can cause. Genuinely hateful neo-Nazi elements have never been successful in infiltrating NZ First the way they have in similar parties abroad.

NZ First is now easily the third-most powerful party in New Zealand politics, having held all the major ministerial portfolios in economics, foreign affairs and defence and also the acting prime ministership for an extended period last year.

Arguably, given the Prime Minister's unique personal incompetence at driving a policy agenda, NZ First is in fact the most powerful today. The Greens will never compete.

Recognising that position, Business NZ hosted Peters and the whole NZ First caucus on Tuesday to a private event with the country's major commercial leaders.

Advertisement
Advertise with NZME.

Peters, who began his ascent railing against the likes of Michael Fay, David Richwhite and the Business Roundtable, has not changed his tune as his ongoing attacks on the Australian-owned banks show, but he and the business community have reached an armistice, recognising that business and NZ First are important and permanent features of the landscape.

The transition to new leadership and the final test of Peters' success as a party founder is still some years away. The leader, now a mere 74, taunts pretenders when he speaks of his admiration for 94-year-old Malaysian Prime Minister Mahathir bin Mohamad.

The immediate priority at this conference is to accelerate the process of separating the NZ First brand from Labour's. NZ First is in better shape in the polls than it was at the end of 1998 and 2007 after its last two periods in government.

Prime Minister Jacinda Ardern looks on as Peters speaks to media during a coalition agreement signing at Parliament in 2017. Photo / Getty Images
Prime Minister Jacinda Ardern looks on as Peters speaks to media during a coalition agreement signing at Parliament in 2017. Photo / Getty Images

Over the weekend and the months ahead, Peters and his team will make it clear that NZ First is not responsible for Labour's failures in housing, homelessness and poverty and emphasise what they believe they have delivered to their core supporters in the provinces and the services.

There will be ever-more intense attacks on foreign banks, immigration and liberalism generally.

NZ First will also take credit for stopping things such as Jacinda Ardern's capital gains tax; agriculture going into the emissions trading scheme; the Zero Carbon Bill giving Henry VIII-style powers to the Greens; David Parker's water reforms; plans to give iwi more power under the Resource Management Act; and drug testing at music festivals.

Underlining the separation of brands, Jones' almost weekly antics to demonstrate lack of respect for Ardern will intensify. This is a win-win situation for NZ First. Either Ardern proves herself utterly ineffectual and beholden to NZ First, or she will be forced to sack Jones, prompting Peters' resignation and causing the Coalition's collapse.

Either way, voters will be left in no doubt that NZ First is not Labour's patsy. The party intends to again hold post-election coalition negotiations with Labour and National. If not sorted beforehand, the new port for Northland, the expansion of Tauranga's and the closure of Auckland's container and used-car operations will be absolute bottom lines, to provide a substantial programme for NZ First to champion in the next parliamentary term.

It's a strategy with a good chance of success, but it does have one potential Achilles heel.

If Ardern, Bridges or both were up for it, they could get ahead of it, and announce that they will refuse to play along. Don't count on it.

- Matthew Hooton is an Auckland based public relations consultant and lobbyist. He has worked for a wide range of clients over the last 15 years on the climate change issues discussed above.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Business

Premium
Shares

Market close: World watches Iran

23 Jun 05:44 AM
Premium
Business|economy

How NZ exporters can seize the moment amid US-China trade disruptions

23 Jun 05:27 AM
Construction

Fletcher, Acciona settle Puhoi motorway dispute

22 Jun 10:04 PM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.
Recommended for you
Engage and explore one of the most remote places on Earth in comfort and style
Sponsored Stories

Engage and explore one of the most remote places on Earth in comfort and style

23 Jun 12:00 PM
Blasts heard in Jerusalem after Israel warns of multiple missile barrages from Iran
World

Blasts heard in Jerusalem after Israel warns of multiple missile barrages from Iran

23 Jun 08:49 AM
'Coalition of murderers': Zelensky condemns latest Russian attacks
World

'Coalition of murderers': Zelensky condemns latest Russian attacks

23 Jun 08:43 AM
'28 Years Later': Ralph Fiennes stars in new Danny Boyle horror film
Entertainment

'28 Years Later': Ralph Fiennes stars in new Danny Boyle horror film

23 Jun 08:25 AM
Johnny Depp has ‘empty-nest syndrome’
Entertainment

Johnny Depp has ‘empty-nest syndrome’

23 Jun 08:24 AM

Latest from Business

Premium
Market close: World watches Iran

Market close: World watches Iran

23 Jun 05:44 AM

'The inclination is not to do too much,' Forsyth Barr analyst Peter Sigley said.

Premium
How NZ exporters can seize the moment amid US-China trade disruptions

How NZ exporters can seize the moment amid US-China trade disruptions

23 Jun 05:27 AM
Fletcher, Acciona settle Puhoi motorway dispute

Fletcher, Acciona settle Puhoi motorway dispute

22 Jun 10:04 PM
Spark bags $47m windfall

Spark bags $47m windfall

22 Jun 09:42 PM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP
search by queryly Advanced Search