NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

Matthew Hooton: Christopher Luxon is the best National's got, but he's no John Key

Matthew Hooton
By Matthew Hooton
NZ Herald·
28 Apr, 2022 05:00 PM6 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Christopher Luxon (right) was a manager, John Key was an investment banker - the difference still shows. Photo / Jason Oxenham

Christopher Luxon (right) was a manager, John Key was an investment banker - the difference still shows. Photo / Jason Oxenham

Matthew Hooton
Opinion by Matthew Hooton
Matthew Hooton has more than 30 years’ experience in political and corporate strategy, including the National and Act parties.
Learn more

OPINION:

Concerns are growing in the business community and in his own party about whether National leader Christopher Luxon is quite up to it.

No one doubts Luxon is National's best available leader. His catching the cost of living wave has National polling ahead of Labour for the first time since Covid. He's even money to be prime minister in 18 months.

But Luxon was sold as the new John Key. His recent wonky political judgment has some checking the warranty.

The problem is not Luxon's technical skill in front of a microphone, camera or business audience. While he'll never match Key or Jacinda Ardern's easy manner working a room, his years in senior executive roles mean he's had enough media training to equal either in sounding plausible while affably dodging questions and parroting banalities.

Advertisement
Advertise with NZME.

The bigger short-term problem — including ahead of the Budget which National must successfully deconstruct and the Tauranga by-election it must win handsomely — is Luxon seeming not to share Key's personal hunger, extraordinary general knowledge, zeal to learn more and political dexterity.

Their business careers may explain why. Key was away from New Zealand for just six years, compared with Luxon's 16. Luxon's gaps in knowledge of New Zealand's recent economic, political and social history is that much greater, and it shows.

Moreover, Key's career was in foreign exchange and investment banking, which demand and develop exceptional inquisitiveness and the widest possible general knowledge. Given a microphone, Key could ad-lib a world-class account of the global economy, where New Zealand fits into it and our challenges ahead, and even link that back to a few policy ideas.

Advertisement
Advertise with NZME.

Luxon's career was more focused on specific products, markets and operations. His range is narrower.

In politics, Key had to squeeze out an incumbent National MP from the safe Helensville seat, learning about the factions, culture and inner workings of the party. Luxon cruised from running the state-owned airline and chairing Ardern's business advisory council to an open vacancy in Botany.

Key then spent four years in Parliament, mostly sponging up information about the strands of New Zealand on which he knew he was weak. Luxon had just 13 months and it isn't clear how widely he networked and read, or even if he recognised the need.

These differences help explain why Luxon doesn't sound as sophisticated, contemporary and fleet-footed as Key did 15 years ago.

While Key quickly positioned himself as a Burnside boy done good, wanting to help the underclass, Luxon has allowed himself to be framed as the Remuera businessman who wants to give his $2 million-a-year neighbours a $2000-a-week tax cut.

He has offered the middle class no convincing solution to the cost of living crisis but firmly cemented the idea that Grant Robertson deserves the blame for rising inflation, and therefore the credit when it falls.

On co-governance, Luxon's waffle pleases neither end of the centre-right's Don Brash-to-Christopher Finlayson spectrum, nor many in between.

After talking a good game on National needing to be more diverse, he has allowed party officials to come up with a short-list of four white men for the Tauranga byelection. Act already has a candidate chosen, a campaign office open and hoardings on the streets. Labour plans to be mostly a spectator in that fight.

Advertisement
Advertise with NZME.

To the extent Luxon presents a policy programme, it is that outward-lookingness, infrastructure and innovation are needed to increase productivity in order to grow the economy to fund more social spending. That cash will be allocated using Bill English's social investment model, which the former finance minister and prime minister spent nine years developing but which was never quite implemented.

This story is not merely linear — not to mention pedestrian — but implicitly endorses Labour's narrative that the "economy" and "society" are different and competing concepts, with the former tolerated only because it supplies money for government programmes.

Luxon was sold as the new John Key. His recent wonky political judgment has some checking the warranty, writes Matthew Hooton. Photo / Mark Mitchell
Luxon was sold as the new John Key. His recent wonky political judgment has some checking the warranty, writes Matthew Hooton. Photo / Mark Mitchell

Luxon is not yet politically astute enough to argue, say, that making mental health services functional might be the quickest and most cost-effective way to raise productivity. His ideas for infrastructure involve the Wellington-based Infrastructure Commission putting together long-term plans able to withstand changes of government, and using undefined but innovative funding models to make them happen.

Similarly, Luxon believes innovation will solve disparities in health and education. He offers Act's charter schools as an example.

None of this is wrong, and if you think you've heard it before, it's because you have. It's warmed up, left-over Keyism, taken out of the freezer and put in the microwave 15 years after it was the cool new ready-meal flying off the shelves.

This doesn't necessarily mean platitudes won't be enough. In the current post-truth political environment, Ardern won her first election just by promising to "let's do this". She won her historic 50 per cent re-election even after it turned out that "this" was nothing at all.

The real worry about Luxon is not that he lacks Key's political strengths, but that he appears even less inclined than his mentor to make a difference as prime minister.

Luxon's message is that Labour's policy agenda — such as it is — is bad, but not bad enough to reverse anything if Labour manages to put it in place.

The closest to a substantive promise is replacing the proposed Māori Health Authority with a Māori Health Division within Health New Zealand. Expect the promise to abolish the 39 per cent top tax rate to be downgraded to an aspiration before election day.

If Key and Ardern still leave people wondering exactly why they wanted to be prime minister, Luxon risks sounding even more empty. Most alarmingly, that may even be true.

After all, this is someone who agreed with an interviewer that abortion is murder but promised not to do anything to stop those "murders" should he get into a position to do so. Even those of us who completely disagree with him on abortion were left asking what confidence we can have that he would be prepared to risk re-election by exercising his powers to do anything at all if his pollsters advised it wasn't safe.

New Zealand has been governed for a full generation by the whims of the median voter. The results are in on everything from productivity, infrastructure and climate change, to literacy and numeracy, mental health, housing, poverty, inequality, and law and order.

From Helen Clark, to Key, to Ardern, each government has been less ambitious, more poll-driven, lazier and more cynical than the one before. So far, Luxon gives little reason to think he would reverse that trend.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Business

Business|companies

Entrepreneur Bowen Pan on why he returned to NZ

Premium
Business|companies

Silicon Valley to NZ: Kiwi Facebook Marketplace inventor is back home to give back

05 Jul 12:00 AM
Premium
Opinion

Bruce Cotterill: Is our bloated bureaucracy hindering economic growth?

04 Jul 11:00 PM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Entrepreneur Bowen Pan on why he returned to NZ

Entrepreneur Bowen Pan on why he returned to NZ

The Kiwi founder of Facebook Marketplace and new NZME director on returning home and new projects. Video / Cameron Pitney

Premium
Silicon Valley to NZ: Kiwi Facebook Marketplace inventor is back home to give back

Silicon Valley to NZ: Kiwi Facebook Marketplace inventor is back home to give back

05 Jul 12:00 AM
Premium
Bruce Cotterill: Is our bloated bureaucracy hindering economic growth?

Bruce Cotterill: Is our bloated bureaucracy hindering economic growth?

04 Jul 11:00 PM
Premium
Fran O’Sullivan: ESG is being redefined as Europe ramps up defence investment

Fran O’Sullivan: ESG is being redefined as Europe ramps up defence investment

04 Jul 09:00 PM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP