Vogel's marketing manager Andrew Fenwick said a lot had changed in New Zealand in 50 years, but one thing which had stayed the same was a love of Vogel's bread.
"Not only did Vogel's launch in 1967 but New Zealand changed to the decimal currency that year too," he said.
"So, for those still thinking in pounds and pence, 28 cents is about 14d"
Vogel's special 1967 pricing is available for one week only from Monday December 4 at supermarkets nationwide.
Earlier this year, a Vogel's ad bringing together eight strangers to discuss their life stories over breakfast was a hit, garnering more than 4.5 million views.
Vogel's original mixed grain bread. Photo / Christine Cornege
In the ad, the group of Kiwis are given plates from which they read different facts about the life of someone else at the table and must guess who it is.
The group includes people who are revealed to have taught in a war zone, speak fluent te reo, raise children by themselves and streak at Basin Reserve. One woman is revealed to be Rainbow Warrior hero Susi Newborn, who put herself between a harpoonist and a whale.
Vogel's is no stranger to being a viral sensation - in 2000 an ad about Kiwis missing their Vogel's while living overseas spawned the oft-quoted line "it was a year ago Michael, let it go".
