NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Markets / Commodities

Why it's so hard to put a price tag on the world's biggest diamonds

By Thomas Biesheuvel
Bloomberg·
27 Dec, 2015 07:00 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Lucara Diamond Corp found a 1111-carat diamond in Botswana last month, the world's second largest after the Queen's Cullinan gem. Photo / Lucian Coman

Lucara Diamond Corp found a 1111-carat diamond in Botswana last month, the world's second largest after the Queen's Cullinan gem. Photo / Lucian Coman

When miners unearth the world's biggest and rarest of diamonds -- like the golf-ball-size, 357-carat rock found this year in the southern African kingdom of Lesotho -- figuring out what they are worth can prove almost as difficult.

Gem Diamonds, which specialises in digging up stones that only a few billionaires are likely to buy, has been taking some unusual steps to confront that dilemma.

READ MORE:
• Miners renew efforts to ensure millennials love diamonds as much as iPads
• Man-made diamonds De Beers will never sell
• Large diamond found in Botswana

The London-based mine owner is replicating on a small scale what middlemen normally do. It cuts, polishes and re-sells some diamonds to get a better sense of what the market is for the world's biggest ones. In September, the company had its biggest sale ever when its prized discovery from Lesotho fetched US$19.3 million.

"There's no such thing as an accurate valuation on these stones," Brandon de Bruin, head of sales at Gem Diamonds, said in Antwerp, the center of the world diamond trade.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Of the hundreds of millions of diamonds unearthed over the past decade, only about a dozen bigger than 250 carats were found, based on a Bloomberg review of company disclosures.

They are so rare that miners aren't always sure they're making the best deal.

Because large stones favoured by the super-rich have held their value during a slump in prices for smaller, more common ones, producers have an even bigger incentive to get the best price on their big discoveries.

Advertisement
Advertise with NZME.

Lucara Diamond Corp, which last month found the second-largest ever, hasn't yet put a price tag on a 1,111-carat gem the size of a tennis ball, which analysts say could fetch US$60 million.

Mining companies traditionally sell their discoveries directly to firms who cut the stones into smaller pieces that are polished and sold to wholesalers and jewellers.

While the abundance of common varieties in the US$80 billion global market provide enough benchmarks to price small gems, giant ones present a challenge because mining companies don't usually employ their own cutters and don't know what it will cost to convert them into polished diamonds.

Prior to Gem going into production, the world didn't hear about these large stones.

Gem Diamonds, which in the past decade has uncovered four of the 20 largest white gem-quality diamonds ever found, is seeking to change that dynamic.

Discover more

Lifestyle

Wisdom tooth made into wedding ring

04 Nov 07:30 AM
Sport|cricket

Rod Marsh snubbed Chris Cairns

09 Nov 04:55 PM
Opinion

Debbie Mayo-Smith: Ideas to steal from a very smart marketer

15 Nov 08:24 PM
New Zealand

Car smashes into diamond shop

24 Nov 05:17 PM

The company has been experimenting with cutting and polishing a small amount of its own output to better analyse the process of converting the gray, jagged rocks into flawless, jeweller-ready products. The experience helped determine the value of the 357-carat stone found at its Letseng mine in southernmost Africa earlier this year.

In the past three years, Gem Diamonds sent dozens of its stones to a lab across the street from its Antwerp sales office, so that the company's own workers can cut and polish the individual facets to produce an item that should sell for about 25 per cent more than the original rough type, according to de Bruin.

While some of the rocks were cut in-house were because company wasn't happy with the offer prices from wholesalers, Gem Diamonds doesn't want to expand the operation to handle all its mine output, de Bruin said.

It just wants a small unit to better understand the market for bigger, rarer stones because it is producing more of them.

Mine owners prefer marketing rough types because they're easier to sell quickly.

Cutters can sometimes be stuck with diamonds for a couple of years before finding a buyer willing to pay the right price. Gem Diamonds said it sold 13 rough gems from its Letseng mine in the third quarter for more than US$1 million each.

Advertisement
Advertise with NZME.

"Prior to Gem going into production, the world didn't hear about these large stones," said William Lamb, the chief executive officer of Vancouver-based Lucara, which unearthed the biggest diamond in more than a century.

Gem has paved the way for us in creating the market for these large stones.

About 125 million carats were mined globally last year, according to data from the Kimberley Process, which records and certifies rough diamond shipments. The stones aren't sold on any exchange and the market is much less liquid than most commodities.

A better idea of valuations would help set a benchmark others can adopt as the discovery of the largest stones accelerates. More than half of the biggest diamonds in the past decade have been found in the two years since Lucara opened its Karowe Mine in Botswana in 2012, which yielded the 1,111-carat diamond found last month.

It was the largest since the 3,106-carat Cullinan gem was found in South Africa in 1905. That one was cut into pieces, which are set in the Crown Jewels of Britain.

The largest stones have been more immune to a wider drop in demand brought on by China's economic slowdown and a credit crunch in the industry. Rough prices have fallen about 18 per cent this year to the lowest since 2010, according to data from from UK-based WWW International Diamond Consultants.

Another company that routinely finds exceptional stones is Petra Diamonds, whose mines include Cullinan. The top producers -- De Beers, Alrosa PJSC and Rio Tinto Group -- rarely uncover anything larger than 100 carats and never on the scale of those by Gem Diamonds and Lucara.

Advertisement
Advertise with NZME.

The big ones that De Beers has found have rarely been publicised because the company has traditionally offered them at a discount to its best customers.

Gem Diamonds, founded by chief executive Clifford Elphick in 2005, also is developing the Ghaghoo mine in Botswana.

"When we started, we had very little understanding of the value of our production," de Bruin said. "But by doing what we are, you get a real feel for the market."

Save

    Share this article

Latest from Commodities

Premium
Energy

NZ's power system well-placed for winter - analyst

08 Jun 11:00 PM
Premium
Agribusiness

Dairy prices end NZ season on a flat note, will they stay high in 2026?

20 May 11:58 PM
Premium
Shares

Gold hits $3500 as stocks rebound amid trade war fears

22 Apr 07:13 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Commodities

Premium
NZ's power system well-placed for winter - analyst

NZ's power system well-placed for winter - analyst

08 Jun 11:00 PM

Lake levels are close to average, easing fears of a power shortage.

Premium
Dairy prices end NZ season on a flat note, will they stay high in 2026?

Dairy prices end NZ season on a flat note, will they stay high in 2026?

20 May 11:58 PM
Premium
Gold hits $3500 as stocks rebound amid trade war fears

Gold hits $3500 as stocks rebound amid trade war fears

22 Apr 07:13 PM
Premium
Chicken exports normalising after flu outbreak – MPI

Chicken exports normalising after flu outbreak – MPI

20 Apr 07:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP