NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

Mark Lister: Which stocks will hold up best in a recession?

Bay of Plenty Times
13 May, 2022 09:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Mark Lister looks at which stocks would hold up best in a recession. Photo / Getty Images

Mark Lister looks at which stocks would hold up best in a recession. Photo / Getty Images

There has been increasing talk of recessionary risks in recent weeks, with at least one global bank formally predicting a US recession in 2023.

That's certainly possible, although a lot can change in the space of a year and nobody has a perfectly working crystal ball.

Some would say economists make big calls like that to get some headlines, ensuring they'll be remembered as the first to predict it, even if they're a little early.

At the same time, recessions are an inevitable part of the business cycle so it's a matter of when, not if. At the moment, some of the typical ingredients for recession are indeed falling into place so we'd be naïve to rule it out as a possibility.

A US recession would mean a global downturn is on the cards. The US is the world's biggest economy so it's pretty tough for the rest of us to escape unscathed if it falls into a slump.

Advertisement
Advertise with NZME.

For sharemarket investors, recessions aren't particularly enjoyable. The five biggest US sharemarket declines of the past 50 years all came in the wake of recessions.

Recessions lead to higher unemployment, lower confidence, falling house prices and a decline in consumer spending. This all feeds into weaker economic activity, pressuring corporate earnings and causing share prices to fall.

There have been four US recessions since the 1980s. There was the 1990 recession, the one associated with the dotcom crash in 2001, the GFC between 2007 and 2009, and the brief Covid-19 recession of 2020.

Advertisement
Advertise with NZME.

The S&P 500 fell heavily in all of these, and all the main eleven market sectors declined.

However, the two sectors which have been the most resilient are consumer staples and healthcare. On all four occasions, they both outperformed the broader market.

Discover more

Business

Mark Lister: A smarter way to give back

07 May 01:00 AM
Business

Mark Lister: Workers of New Zealand, unite

30 Apr 01:00 AM
Business

Mark Lister: Keeping your head during difficult markets

23 Apr 05:00 PM
Business

Mark Lister: What to do with that lump sum?

16 Apr 01:00 AM

That's not surprising. Companies in these sectors tend to be lower risk, more defensive, and less exposed to the ebbs and flows of the economic cycle.

Consumer staples companies are in the business of necessity, and even during a recession we still buy shampoo and toilet paper. Demand for healthcare services also tends to be quite stable, and its often the last thing we scrimp on if forced to tighten our belts.

Mark Lister is Head of Private Wealth Research at Craigs Investment Partners. Photo / Supplied
Mark Lister is Head of Private Wealth Research at Craigs Investment Partners. Photo / Supplied

At the other end of the spectrum is financials, which was the worst performing sector during those four recessionary periods.

While banks find themselves in vogue with investors as interest rates are rising, they aren't a great place to be during an economic downturn. Bad debts tend to increase, and people hunker down rather than rushing out to borrow more money.

After financials, the next worst performer during recessions has been technology. That's an interesting one, and the tech bulls would note these numbers were dragged down by the dotcom crash 20 years ago, when the sector was belted.

These days, some tech companies are almost utilities, which should see them hold up better during a rough patch. Businesses won't be able to easily do without Amazon's cloud services or the Microsoft suite of products.

Advertisement
Advertise with NZME.

Then again, the Covid-19 recession was an oddball one too, which saw tech stocks perform strongly because we were all stuck at home using online shopping and video conferencing. That example probably flattered the numbers for the tech sector in this analysis.

Looking at companies on a sector basis doesn't work quite as well in New Zealand. Our market is much smaller, and the idiosyncrasies of individual stocks can distort things.

However, the same principles would apply. One would expect the large, stable defensive ones to hold up best in any downturn, while those tied more closely to the economy or with a greater dependence on consumer spending could suffer most.

If we're headed for recession, even a mild one, markets will remain under pressure.

The best defence for investors is to hold a little more cash than usual, add to good quality fixed income, and ensure share portfolios are widely diversified with a tilt to the more stable, resilient sectors.

Mark Lister is Head of Private Wealth Research at Craigs Investment Partners. The information in this article is provided for information only, is intended to be general in nature, and does not take into account your financial situation, objectives, goals, or risk tolerance. Before making any investment decision Craigs Investment Partners recommends you contact an investment adviser.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Business

Premium
Opinion

Bridget Snelling: How financial education can transform NZ's small-business landscape

20 Jun 03:00 AM
Premium
Media Insider

Court writer: Polkinghorne pitches his own book; TVNZ v Sky in Olympics showdown

20 Jun 01:00 AM
Premium
Property

'Māori are long-term investors' - learning from success and failure working with iwi

20 Jun 12:00 AM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
Bridget Snelling: How financial education can transform NZ's small-business landscape

Bridget Snelling: How financial education can transform NZ's small-business landscape

20 Jun 03:00 AM

OPINION: Improving financial literacy is vital for New Zealand's small businesses to grow.

Premium
Court writer: Polkinghorne pitches his own book; TVNZ v Sky in Olympics showdown

Court writer: Polkinghorne pitches his own book; TVNZ v Sky in Olympics showdown

20 Jun 01:00 AM
Premium
'Māori are long-term investors' - learning from success and failure working with iwi

'Māori are long-term investors' - learning from success and failure working with iwi

20 Jun 12:00 AM
Premium
50 years on the ice: How an Olympic gold medal kickstarted a couple's business

50 years on the ice: How an Olympic gold medal kickstarted a couple's business

19 Jun 11:00 PM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP