But then other businesses decided to join the do-up after advertising agency Y&R NZ stepped up and brought in its clients.
Many New Zealand homes are below World Health Organisation standards but Miss Strong said the Lincoln St house was getting new insulation, carpet, ventilation, water filtration and heat pumps, a new kitchen and bathrooms, painted inside and out, and landscaping with new fences and a new driveway.
Project manager Zane Francis said a team of builders would today move in to strip out modifications to the two-level five-bedroom place. A rugby club fundraising exercise would see a team wheel-barrowing soil out from the stepped back garden to create a flat grassed area, he said.
The project is due to be finished by April 17. The house would then be auctioned, with Antonia Baker of The Property Market saying it was tentatively scheduled for May 11 - although that date is yet to be confirmed.
As for the price, she said it was important to keep an open mind and let the market rule.
Old to new
* Major do-up on at 45 Lincoln St, Ponsonby.
* 110-year-old villa.
* Owned by Krista Strong for the last 12 years.
* 5 bedrooms, 3 bathrooms, soon to become 4-bedroom.