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Home / Business

Local app firm sets sights on Windows 8

NZ Herald
31 Oct, 2012 04:30 PM2 mins to read

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Kiwi company aims to get drop on competition with early launch of product on new Microsoft platform

A New Zealand software developer - whose popular iPhone app makes video appear like it was shot on super 8mm film - is hoping to get the edge on its competitors through an early launch on Microsoft's Windows 8 platform.

MEA Mobile has released over 70 apps in the last year for the iPhone, iPad and Android-based devices and is now making a play on the new version of Windows.

The company launched its iSupr8 app on Windows 8 when the software was released to the market last week.

The app, which has been download by millions of iPhone users and been compared to photo-sharing platform Instagram, offers users the ability to adjust the grain of video footage to give it a vintage feel.

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The Windows version of the iSupr8 can be used on either personal computers, tablets or mobile devices that run the new software.

MEA Mobile co-founder Rod Macfarlane said Windows 8 presented an "exciting opportunity" that had open-ed up the playing field for developers.

"Windows and Microsoft still has to prove itself in terms of that marketplace for developers but [with] the numbers that are being put out there's potentially a half billion users that might upgrade to Windows 8. So for us on day one that means there's a massive market that we can access," Macfarlane said.

Macfarlane said that while the Apple store had around 700,000 apps on offer, Windows 8 had only about 7000 when it was released.

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"So you've got a much louder voice in that market. When you're competing with the majors and big brands with massive marketing budgets, if you can be first on that platform then you get a first-mover advantage."

MEA Mobile, which claims to be the most prolific mobile development company in the country, was established two years ago as a spin-off of management and incubation firm Macfarlane, Engel & Associates.

The company has around 20 staff and offices in Auckland, Hamilton, Singapore and Connecticut.

MEA Mobile's US-based office handles business development in North America and all its app building is still done in New Zealand. "We can do all that [work] overnight their time and deliver it to brands before they get up in the morning."

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As well as building its own apps, the company invests in applications being built by other developers.

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