An Australian real estate agent is offering 'free avocado on toast for a year' to sell apartments. Photo / 123RF
Creativity - and novelty - within the real estate market have hit new peaks with an Australian agent offering 'free avocado on toast for a year' to sell apartments.
The unusual incentive to buy $600,000 apartments and townhouses is reportedly targeting millennials and their love of brunch, according to
href="http://www.dailymail.co.uk/news/article-4494084/Property-comes-free-avocado-toast-YEAR.html" target="_blank">Daily Mail Australia.
The clever marketing campaign draws on international debate last year after an Australian demographer suggested young Aussies' love of smashed avocado on toast - at $22 a plate - should be sacrificed if they were serious about saving to buy a home.
The two and three bedroom properties, located in Brisbane's blue-ribbon suburb of Sherwood, are being offered to young professionals.
While a starting price of AU$595,000 (NZ$641,000) is hefty for many young professionals, Ray White appears to be trying to take the sting out of the cost by including free avocado on toast once a weekend at a café of choice in the area, for a year, in the sale.
