New Zealand ready-to-drink spirits company We Love Group in liquidation

The company behind ready-to-drink cocktail brand Luxerose is in liquidation. Photo / Instagram

The company behind ready-to-drink cocktail brand Luxerose is in liquidation.

Daniel Zhang and Keaton Pronk of McDonald Vague were appointed liquidators of We Love Group Ltd by the High Court on October 24.

Pronk told the Herald it was early in their investigations and a liquidator’s report was expected on December 1.

He said the director was overseas and had not provided any reason for the liquidation.

It’s still to be determined how the liquidation will affect Luxerose.

Luxerose sells its cocktail blends in 100ml test tubes, including Summer Love, Night Out and Moonchild.

Companies Office records show Chenxi Gu is the sole director and shareholder.

Gu is also the director of MeMax Trading Ltd, which sells test tube-styled vodka and brandy.

In October 2020, We Love Group recalled batches of its Luxerose brand Athena and Hera cocktail blend due to the presence of an undeclared allergen (sulphites).

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