Kiwi company creates 'Trump face', free typeface inspired by Trump

The typeface is part of the "Love Trumps Hate" campaign supporting Jacinda Ardern. Photo / Supplied

A New Zealand company has launched "Trump face", a new typeface to mark Trump's controversial tenure as president of the US.

The typeface is one of the elements of the newly launched "Love Trumps Hate" campaign by Kiwi design company Eighty one.

The campaign supports Prime Minister Jacinda Ardern's call at the UN this week for a return of humanity and decency.

Trump face is available for free download on Eighty one's website and, according to the company, "reflects a New Zealand perspective on America under President Donald Trump".

Photo / Supplied

The typeface uses each letter to illustrate divisive Trump stances on policies in America, such as abortion, climate change and racial equality.

Eighty one spokesperson Matt West said the typeface was a collaborative design effort to share with the world how the reputation of America is being affected by the Trump presidency.

"We were moved to design this typeface when we realised how deeply even our distant and humble country had been affected by divisive Trump phenomenon."

West adds that the typeface "draws inspiration from these issues and traits that many of our fellow citizens now associate with America".

"We support Jacinda's call for equality and justice in global politics," he added.

The company is also putting the final touches on an OpenType typeface that will soon be available to download for free.