Premium

Kiwi ad exec Damon Stapleton on where great ads come from

Damien Venuto
By
Damien Venuto is a business writer for the New Zealand Herald·NZ Herald·
5 mins to read
Kiwi ad exec Damon Stapleton on where great ads come from
DDB's Damon Stapleton has landed a new role. Photo / Jason Oxenham

It took 16 scripts, each featuring slight variations - a nip here, a tuck there - to get to the one eventually used in the latest Lotto ad.

A cynic might observe, "what's the point? It's just an ad", but it's this commitment to detail that has earned advertising executive

Save