NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

Kevin Jenkins: NZ businesses need to look west

Kevin Jenkins
By Kevin Jenkins
Contributor·NZ Herald·
11 Oct, 2019 04:38 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

New Zealand's trade around the Indian Ocean remains low. Photo / Getty Images

New Zealand's trade around the Indian Ocean remains low. Photo / Getty Images

The idea of a "land of opportunity" was coined about the American West in a 1931 book titled "Epic of America", reflecting a dream of better, fuller and richer lives for everyone. Aotearoa has an ocean of opportunity to our west.

An article in the April 2019 issue of the Journal of Asian Economic Integration suggests the Indian Ocean economy will be about 20 per cent of global GDP by 2025, and GDP per person will almost double.

READ MORE:
• Grit or quit? Why business owners need to know when to give up
• Kevin Jenkins: Why space is still the place
• Big read: Will cheese become New Zealand's next craft beer?
• Big read: New Zealand business needs to explore opportunities in the Indian Ocean

And Goldman Sachs have predicted India will have the largest economy in the world by 2050.

Despite this, trade between Aotearoa and Indian Ocean countries is low. We need to change that dynamic.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

History tells us that the Indian Ocean was often the crossroads of world trade. This was disrupted by the expansion of the European powers, but after 500 years, geography and demography are re-asserting themselves.

The world population is levelling off, but the last great expansion is likely to be around the Indian Ocean. About 2 billion people, 30 per cent of the world population, live around it today. By 2050 it could be over 5 billion.

Africa's population is projected to grow from 1.1 billion to 2.5 billion (Ethiopia will grow from 100 million to 230 million), Arab states will grow from 260 million to 400 million, and South Asia from about 1.8 billion to about 2.3 billion.

Advertisement
Advertise with NZME.

The region is rich in natural resources, and, of course, in human capital too. Regional trade went from US$302 billion in 2003 to US$1.2 trillion in 2012, and growth continues to exceed the global average. One indicator is container traffic, which was 46 million TEUs in 2000, 166 million TEUs in 2017, and will probably exceed 190 million TEUs by 2020.
Indian-New Zealand exports and imports increased from 2015 to 2019 (end June) by about 40 per cent. That sounds impressive, but they are from a low base (both from about $0.5 billion to $0.7 billion), with volume minor from our perspective and negligible from India's perspective. Also, the largest category by far is travel services.

Of course, New Zealand is pushing for free trade with India and other countries in the region through RCEP as part of our agenda for global free trade, and collaborating to grow trade is the focus of the India NZ Business Council Summit in Auckland on 14 October. The underlying facts of demography, resources, geography and trade routes show the importance of this effort starkly.

China's Belt and Road initiative is just one high-profile infrastructure programme, and there is the well-documented thickening of defence relationships.

The population of Ethiopia is expected to swell in coming years. Photo / Getty Images
The population of Ethiopia is expected to swell in coming years. Photo / Getty Images

Focusing on trade though, in New Zealand we hear a lot about APEC, and the web of Asia-Pacific regional bodies. Aside from RCEP, we hear little or nothing about the growing web of regional bodies centred on the Indian Ocean.

Discover more

Business

China taps its gigantic stockpile of emergency meat

09 Oct 05:00 AM
Business

NZ dollar firms as hopes for US-China trade talks sour

09 Oct 04:18 AM
Business

Brian Gaynor: No escaping Trump — even at the ball game

11 Oct 11:58 PM
Opinion

Mary Holm: Don't get down about low interest rates

11 Oct 07:40 PM

The Indian Ocean Rim Association (IORA) was launched in 1997 after Nelson Mandela visited India. Its members include 22 littoral states, and 7 dialogue partners, including the US, the UK, France and China. It also includes Australia, but not New Zealand.

Its role includes promoting sustainable growth and freer flow of goods and services. Like APEC, it has a growing number of related bodies, such as the Indian Ocean Rim Business Forum, and new maritime agreements.

In 2015 IORA adopted the Blue Economy Declaration, seeking to sustainably harness marine resources to drive innovation and growth.

There is debate about how effective these new bodies will be. But the real point is that they have emerged and are evolving because of the underlying drivers of demography, resources, geography and trade routes.

The Americans pivoted west and now prefer "Indo-Pacific" to "Asia-Pacific". The Australians are deeply engaged in IORA, and Otago University economist Andrew Coleman even muses about how Western Australia may come to equal eastern Australia in coming decades as the movement of people and goods and services around the Indian Ocean accelerates.

Our pivot to China in the early 2000s bought great wealth to New Zealand. We need to go again and get involved in the fast-growing Indian Ocean world. We need to look west.

Advertisement
Advertise with NZME.

- Kevin Jenkins is a founder of www.martinjenkins.co.nz, and works at the intersection of business, innovation and regulation. He will be speaking at the India NZ Business Council Summit in Auckland on October 14.

- Asia Media Centre

Save

    Share this article

Latest from Business

Premium
Business

Innovation milestone: NZ approves lab-grown quail for consumption

19 Jun 04:34 AM
Business

$162k in cash, almost $400k in equipment seized in scam crackdown last year

19 Jun 04:29 AM
Premium
Property

Watch: Expert's 'big question' over burned supermarket's redevelopment potential

19 Jun 04:00 AM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
Innovation milestone: NZ approves lab-grown quail for consumption

Innovation milestone: NZ approves lab-grown quail for consumption

19 Jun 04:34 AM

Sydney's Vow Group plans to use cultured quail in various products.

$162k in cash, almost $400k in equipment seized in scam crackdown last year

$162k in cash, almost $400k in equipment seized in scam crackdown last year

19 Jun 04:29 AM
Premium
Watch: Expert's 'big question' over burned supermarket's redevelopment potential

Watch: Expert's 'big question' over burned supermarket's redevelopment potential

19 Jun 04:00 AM
Premium
Kathmandu owner forecasts weak earnings outlook

Kathmandu owner forecasts weak earnings outlook

19 Jun 03:36 AM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP