ASIC alleges that on or about August 1, 2014, when Bellamy's became a listed company, Cameron began, along with her associate The Black Prince Foundation an entity domiciled in Curaçao, to have a substantial holding in a listed company through a holding of 14 million Bellamy's shares.
The holding represented more than 14.7 per cent of Bellamy's total issued capital, and that Cameron, who founded Kathmandu in Christchurch in 1987, failed to disclose that interest, ASIC said.
ASIC alleges that Cameron lodged an initial substantial holder notice days later that was misleading as it failed to disclose her true or complete relationship with The Black Prince Foundation.
Under Australia's Corporations Act, if a person begins to have a holding of shares in a listed company that results in 5 per cent or more voting power, they must lodge a substantial holder notice with the company and the Australian Securities Exchange.
Cameron, who made her fortune from Kathmandu, was director in Bellamy's between 2007 and 2011.