Colin Kaepernick has been a lightning rod for controversy ever since he made his decision to bring attention to police brutality two seasons ago when, as the starting quarterback for the San Francisco 49ers, he began taking a knee during the national anthem.
So it came as no surprise that
when Nike recently unveiled it's new "Dream Crazy" campaign, passionate reactions from consumers across the globe took hold.
Responses to the ads sparked debate about whether Nike had bitten off more than it could chew when the company decided to make its relationship with Kaepernick public or had simply made a good business decision.
But a new report from Edison Trends, a top advertising research firm, shows that Nike's new commercial pushed all the right buttons.
According to the report, following a brief decline, the shoe giant's online sales grew 31 per cent which was substantially better than 2017's 17 per cent increase during that same time period.
