NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

<i>Science Means Business:</i> Medical imaging shows colour of money

By Rebecca Macfie
1 Jan, 2007 04:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Anthony Butler believes the Medipix technology could be marketed within 18 months. Photo / Simon Baker

Anthony Butler believes the Medipix technology could be marketed within 18 months. Photo / Simon Baker

KEY POINTS:

Doctors have used x-ray machines for 100 years, but they remain an imprecise and limited diagnostic tool.

The process of firing x-rays on to one side of a patient and recording on to film those that make it through to the other side results in a rather fuzzy
black-and-white image that's not always easy to read. For instance, routine mammograms miss an estimated 20 per cent of breast cancers.

But a team of Canterbury University researchers is aiming to revolutionise medical x-ray technology with high-precision colour imaging.

Under the umbrella of the university's commercialisation arm, Canterprise, a new company - provisionally called C-IT - is being formed to raise capital, develop a marketable product, and promote the technology to medical researchers and doctors. Canterprise says the potential benefits of colour x-ray technology are huge, including more accurate diagnosis and significantly lower dosages of radiation.

However, the researchers can't claim all the credit - like many scientific advances, C-IT is essentially exploiting a new market for an existing technology.

The underlying technology - dubbed Medipix - has been developed over 10 years by Cern, the 20-nation European laboratory for particle physics (well-known for its role in developing the world wide web and making it freely available to the world).

Medipix is a sophisticated x-ray detector, and was developed primarily to meet Cern researchers' need for highly sensitive and accurate imaging in the laboratory's work in high-energy physics and astronomy.

The University of Canterbury is member of Cern, and as a result of its association was able to bring a Medipix detector to its physics department for research work. By chance, it ended up in the medical physics rather than the high-energy physics section of the department, where researchers saw its potential in a new light.

"In Christchurch we have very strong medical physics, image processing and radiology departments, we looked at the detector in a different way and said, 'Hey, this probably has very strong medical uses'," said C-IT's technical director Anthony Butler.

Current medical x-ray technology captured only some of the information available, explained Butler. X-rays, like other parts of the electromagnetic spectrum, have varying levels of energy or colour. The Medipix not only captures this variation, it also records the exact time that each x-ray hit the detector.

Contrast solutions such as iodine, barium and gadolinium - widely used by doctors to diagnose vascular and digestive conditions - show up as a fluorescent glow, giving a much clearer impression of what is happening inside the patient.

It also achieves much sharper resolution and exposes patients to a fraction of the radiation used in current x-ray technology.

Butler said the Canterbury teams ability to see a medical application for the technology owed much to the university's multi-disciplinary culture and its strong relationship with the local hospital.

As he pointed out, researchers were often so focused on their own disciplines that they didn't see the potential for familiar technology in other spheres.

"Physicists' understanding of what goes on in a hospital or what doctors need is the same as a lay person's. They haven't been to medical school, and most wouldn't have done biology at university because they study maths and quantum physics. Similarly, in a hospital, most doctors' understanding of the way the machines and technology works is very limited."

Butler said all medical imaging technologies developed over the past 100 years - x-rays, CT, MRIs and ultrasound - were well-established in other research disciplines for decades before they crossed into medicine.

C-IT is negotiating with Cern for exclusive rights to commercialise Medipix in the medical area. It is also raising capital.

Butler said it could be five to 10 years before the technology was used in hospitals because of the need to meet regulatory requirements. But the company said it could be marketed to the animal health and medical research laboratory sectors within the next 18 months.

Dr Hugh Butler - Anthony Butler's Australia-based uncle and a specialist in high-tech start-ups - is managing the commercialisation process. He said each segment being targeted by the company was a US$50-million-plus ($71 million) market.

The company said it could potentially generate revenue of $5 million a year from the animal research field in Australia and New Zealand alone within the next two years.

Establishing the technology in these markets will fund the work and market development required to push it into the human health market.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Business

Premium
Politics

Treasury 'got it wrong' predicting KiwiRail to fall short of financial target, Winston Peters says

23 Jun 05:00 PM
Premium
Business|companies

Tech Insider: Australia's U16 social media ban passes key test – but NZ watchdog remains sceptical

23 Jun 05:00 PM
Markets with Madison

Rockets to ranches: How Halter's cattle collars turned a Kiwi start-up into a US$1b unicorn

23 Jun 05:00 PM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
Treasury 'got it wrong' predicting KiwiRail to fall short of financial target, Winston Peters says

Treasury 'got it wrong' predicting KiwiRail to fall short of financial target, Winston Peters says

23 Jun 05:00 PM

'Treasury were cautious given the economic conditions, but the company delivered.'

Premium
Tech Insider: Australia's U16 social media ban passes key test – but NZ watchdog remains sceptical

Tech Insider: Australia's U16 social media ban passes key test – but NZ watchdog remains sceptical

23 Jun 05:00 PM
Rockets to ranches: How Halter's cattle collars turned a Kiwi start-up into a US$1b unicorn

Rockets to ranches: How Halter's cattle collars turned a Kiwi start-up into a US$1b unicorn

23 Jun 05:00 PM
Air NZ ramping up summer flights to Australia, Pacific Islands

Air NZ ramping up summer flights to Australia, Pacific Islands

23 Jun 05:00 PM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP