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Home / Business

Is Vine set to make a comeback?

By Cheyenne MacDonald
news.com.au·
10 Dec, 2017 12:22 AM3 mins to read

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On Twitter, Hofmann shared an image of what appears to be a logo in the same style and color of the original Vine, with the simple message: V2. Photo / Twitter

On Twitter, Hofmann shared an image of what appears to be a logo in the same style and color of the original Vine, with the simple message: V2. Photo / Twitter

It's been almost a year since Twitter officially shut down the viral-video app Vine, which quickly rose to popularity after its launch as users developed hilarious – and bizarre – ways to make use of 6-second clips.

But, a cryptic new tweet from Vine founder Don Hofmann suggests another version could be in the works, reports News.com.au.

On Twitter, Hofmann shared an image of what appears to be a logo in the same style and color of the original Vine, with the simple message: V2.

The tweet comes just a week after Hofmann revealed his plans to work on a "follow-up to Vine."

While it had begun to lose viewership by the time it closed down, Vine remained a much-loved platform for many social media users.
"I've been feeling it myself for some time and have seen a lot of tweets, dms, etc," Hofmann tweeted about the new plans.

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"I'm funding it myself as an outside project, so it doesn't interfere with the (quite exciting) work we're doing at the company, which is my first priority.

"Nothing else to share yet, but more as it develops."

On January 17 of this year, Twitter officially shut down the service, after encouraging users to download their archived chips before the app was turned into another sharing tool.

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Its successor, Vine Camera, rolled out as an app that lets users record 6.5 second looping videos that can be uploaded to Twitter.

Vine was founded in June 2012, and Twitter acquired it in October 2012, just before its official launch.

By 2016, the app had over 200 million active monthly users and more than 1.5 billion loops have been viewed since inception.

The shutdown of Vine was announced in October 2016 – and, not long after, the creators revealed it would live on in a simpler tool, the Vine Camera app.

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With the new tool, users could upload their creations to Twitter right from the new app, if the accounts are linked, or by going through the social media site.

Users were not be able to transfer their followers to Twitter, but Vine instead encouraged its members to use "Follow on Twitter".

The creators have moved on to several other projects in the time since, including Hype and HQ Trivia.

The history of Vine

Vine was founded by Dom Hofmann, Rus Yusupov, and Colin Kroll in June 2012 in Florida.

Before it had even launched officially, it was acquired by Twitter in October 2012 for a reported $30 million (NZD $43.8 million). It originated in Florida.

Vine officially launched on January 24, 2013 as a free app for iOS devices, with an Android version following on June 2, 2013.

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Within months, Vine became the most used video sharing application in the market at the time, and On April 9, 2013, Vine became the most-downloaded free app within the iOS App Store.

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