NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

<i>Peter Griffin</i>: Adults join the party as social networks grow

4 Jul, 2007 05:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Opinion by

KEY POINTS:

They've only started arriving in the last few months - invitations from friends to join their social networking circles on Bebo, Facebook or MySpace.

As a result, I've now got accounts on all three services as well as Flickr the photo-sharing website. Long perceived as the domain of
teenagers or college students, these social networking sites seem recently to have hooked a more mature audience - other "adults" I talk to have also noticed the sudden proliferation of invitations turning up in their email inboxes.

So what's driving it? The increasing awareness of Bebo and Facebook as alternatives to the youthful gaudiness of MySpace is one factor. The other thing seems to be the growing realisation among people of how useful these services are for storing and sharing photographs. It is something everyone can relate to.

I must have looked at a dozen sets of holiday photos uploaded to the internet by friends and colleagues in the last few months. The ability to present a digital photo album online and restrict access to it has been around for years, but only now seems to have caught the imagination of the average computer user aged above 20.

MySpace is still the most popular of around 300 social networking websites of its kind, but is losing ground in its key US market - visits to the website dipped to 56.7 million in May compared to 57 million in the previous month, says ratings company Nielsen.

Facebook could catch up with MySpace in the US this year if its growth continues at the current rate. In New Zealand Bebo has a particularly strong following.

But research from Britain would suggest that I'm typical of those signing up to these social networking websites - I have no loyalty to one particular network. Most of the services are free to join so there's nothing to stop us hedging our bets and linking up with networks that span different providers.

A survey of internet users by analyst group Park Associates found that people who use social networking websites are "chronically unfaithful" - half of them use more than one site, one in six use three or more.

Facebook is my favourite of the top three, probably because it is more adult-like. Its users are less inclined to "pimp up" their homepages like Myspace users are and tend to participate in closed networks, giving out only basic information for public digestion. I'm more comfortable with that approach, especially given some of the horror stories we're continuing to hear about the dodgy elements of social networking.

TV3's 60 Minutes programme this week told the story of 14-year-old New Zealand schoolgirl Sophie, who became infatuated with her online friend Ben, the pro-surfer she met on Bebo. Sophie never met Ben in person and when told by another Bebo friend that Ben had killed himself, Sophie attempted to take her own life.

It turns out that Ben probably never existed - the figment of someone's twisted imagination complete with fake photos and profile.

Some schools are considering banning the use of Bebo on school computers because the network is being used by students to mock and bully classmates.

In the Canadian documentary Cybersex Addiction we heard the desperate story of Allan, the 56-year-old lawyer who had a normal life until 1999 when the company he worked for connected his office to the internet.

"Within two or three weeks, I was grossly addicted to internet porn. It just wreaked havoc with my working life," said Allan, who had to seek treatment after spending most if his time having lewd chat sessions with strangers.

Nicole, also featured in Cybersex Addiction, went one better. Completely detached from reality in her little network of cybersex partners she swallowed a bottle of Xanax tablets one night and said her goodbyes to her chat buddies as she slipped away. Luckily someone in her network called the police, saving her life.

"They found me in my skanky webcam outfit," said Nicole.

Then we've got the British youths in Kent who are using Bebo and Facebook to organise after-school fight clubs and the 140 sex offenders convicted in New Jersey who were discovered to have MySpace accounts. That's just one week's worth of social networking news. It's no wonder I get a little paranoid when emails like this one keep turning up in my inbox: "Elina would like to be added to your MySpace friends list."

I've no idea who Elina is, but her profile makes her look like a Playboy bunny. I'd hate to share the same fate as Allan, Sophie or Nicole so I won't be social networking with Playboy bunnies- unless I've met them in the real world first.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Business

Premium
Retail

'The way of the future': How delivery apps are redefining supermarket shopping

21 Jun 12:00 AM
Premium
Opinion

Bruce Cotterill: Is it time to reassess our independence?

20 Jun 11:00 PM
Premium
Opinion

Mary Holm: Embracing non-financial investments for a happier retirement

20 Jun 05:00 PM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
'The way of the future': How delivery apps are redefining supermarket shopping

'The way of the future': How delivery apps are redefining supermarket shopping

21 Jun 12:00 AM

Supermarkets like FreshChoice Epsom now stay open until 9pm for online orders.

Premium
Bruce Cotterill: Is it time to reassess our independence?

Bruce Cotterill: Is it time to reassess our independence?

20 Jun 11:00 PM
Premium
Mary Holm: Embracing non-financial investments for a happier retirement

Mary Holm: Embracing non-financial investments for a happier retirement

20 Jun 05:00 PM
Premium
Bridget Snelling: How financial education can transform NZ's small-business landscape

Bridget Snelling: How financial education can transform NZ's small-business landscape

20 Jun 03:00 AM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP