Iconic carpet maker aims for 'feel-good' image

Carpet manufacturer Cavalier Bremworth is set on battling for a bigger share of a softening market with the launch of its first new brand campaign for four years.

The campaign is designed to reflect a New Zealand lifestyle more at ease with itself and highlight the emotional satisfaction involved in purchasing a premium carpet.

Cavalier Bremworth's commission of this year's TV advertisements follows on the company's investment in a new spinning line at its Wanganui plant and a new tufting machine at its Papatoetoe factory.

Over the last few years the company has carried out a significant capacity expansion programme and acquired an interest in a wool scouring business in the South Island.

Managing Director, Wayne Chung said: "Although the market has softened from a very high boom, we have always been confident of the underlying strengths of our brand.

"This campaign will help maintain awareness of the Cavalier Bremworth name and unique image. It's a reflection of our determination to stay at the front of the carpet market in Australasia."