NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • Deloitte Fast 50
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Business

<i>Anthony Doesburg</i>: King of the jungle keeps rumour mill ticking over

NZ Herald
13 Feb, 2011 04:30 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article

Apple's secrecy has encouraged much speculation about the company's plans.

What does the year hold for computer operating systems - Windows, Mac OS and Linux? In the Windows world, not much - the next release, Windows 8, probably won't surface before 2012.

It's never too soon to start marketing, however. Microsoft chief executive Steve Ballmer said at the Consumer Electronics
Show in Las Vegas a month ago that the next Windows release would run on system-on-a-chip processors such as the one that powers Apple's iPad.

That will be important, no doubt, as Microsoft works out how to get a slice of the tablet action dominated by Apple and, to a lesser extent, devices based on Google's Android operating system. But it doesn't shed any light on the future of the world's dominant PC operating system.

For the growing population of Apple Mac users, a Mac OS X upgrade is promised in the US summer. The present version is called Snow Leopard and, continuing the big-cat theme, Mac OS X Lion will be released in the wild with a range of features borrowed from iOS, the operating system used by Apple's iPhone and iPad.

One of those features, the Mac App Store, is available as an interim Snow Leopard upgrade. After the success of the iTunes App Store, which was first used with the iPhone and has supplied 10 billion downloads, the Mac App Store makes programs for Apple's notebook and desktop computers available by the same means.

Mac Store Opening day on January 7 saw about a million downloads, according to Apple boss Steve Jobs, one of the most popular being the Chopper 2 game, from Wellington developer David Frampton. The Mac Rumors website reports 30,000 copies of Chopper 2 were sold at US99c a pop, 70 per cent of which the developer pockets.

Lion will also get Launchpad, an iPad-like one-click way of displaying all of a Mac's applications; also like the iPad, applications will be displayed full-screen, with switching from one to another done by a swipe of a trackpad; and with another swipe, Mission Control will provide a new way of seeing everything that is running on the Mac.

If Microsoft is prone to leaks about forthcoming products - unofficial word of Windows 8 began trickling out in the middle of last year - Apple is secretive in the extreme. Filling the information void are a variety of websites willing to speculate on the tiniest clue about Apple's plans.

In that vein, one site asks whether Lion will be the end of the line for Mac OS X - what cat, after all, can trump the king of the jungle?

Google tries to set itself apart from both Microsoft's saturation marketing and Apple's obsessive market control by being the fresh, open face of the technology industry. Tries is the operative word: Google's "Don't be evil" motto has lost credibility since the company quietly harvested Wi-Fi data from users around the world, and after boss Eric Schmidt, who resigns in April, suggested teens who'd revealed too much about themselves on social networking sites need merely change their names.

And when it wants to, it can clam up. In the middle of 2009 it revealed plans for a Linux-based operating system, Chrome OS, to be available by the end of last year.

Chrome OS would be "built and optimised for the web", Google said, appealing to the many users who spend all their computing time in a web browser. Chrome OS would "make computers faster, much simpler and fundamentally more secure", and would run on iPad-like chips.

Sounds good. But where is it? After failing to appear before the end of the year, speculation turned to an early-2011 release.

Google is being vague about when it will materialise, saying Chrome notebooks from Acer and Samsung will be for sale in the first half of the year. A spokesperson said last month "we're not holding interviews with anyone about Chrome OS right now".

A Google blog entry in December said development was at a stage where user feedback would be sought through a pilot programme in the US that would be extended to other countries "once we get the necessary certifications".

"The data from our test pilots is key to building something wonderful. We look forward to working together to make computers better," said the blog posting, attributed to engineering and product management bosses Linus Upson and Sundar Pichai.

In a year that offers little other operating system excitement, that's something to look forward to. Not that it hasn't been promised before.

Anthony Doesburg is an Auckland technology journalist

Discover more

Technology

OSX - Nervous System

15 Dec 02:01 AM
Technology

Mac OS to improve with Lion

16 Jan 11:00 PM
Opinion

SSDs and the death of 'save'

02 Mar 01:00 AM
Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save
    Share this article

Latest from Business

Premium
OpinionLiam Dann

Liam Dann: NZ economy is still sick, doubts are growing about Govt prescription

Premium
Airlines

Air NZ defends Airpoints scheme after Australian criticism

Premium
Banking and finance

Notorious conman who scammed NZ tycoon jailed after 14-year manhunt


Sponsored

AI Month: How 2degrees will put AI tools in the hands of every employee

Advertisement
Advertise with NZME.

Latest from Business

Premium
Premium
Liam Dann: NZ economy is still sick, doubts are growing about Govt prescription
Liam Dann
OpinionLiam Dann

Liam Dann: NZ economy is still sick, doubts are growing about Govt prescription

OPINION: But two factors suggest our economy's low mood could be the midwinter blues.

02 Aug 05:00 PM
Premium
Premium
Air NZ defends Airpoints scheme after Australian criticism
Airlines

Air NZ defends Airpoints scheme after Australian criticism

02 Aug 03:00 AM
Premium
Premium
Notorious conman who scammed NZ tycoon jailed after 14-year manhunt
Banking and finance

Notorious conman who scammed NZ tycoon jailed after 14-year manhunt

02 Aug 12:08 AM


AI Month: How 2degrees will put AI tools in the hands of every employee
Sponsored

AI Month: How 2degrees will put AI tools in the hands of every employee

28 Jul 10:11 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP