Nathalie Whitaker of Givealittle. Photo / Sarah Ivey
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Anyone who's 30 or older will remember how fundraising used to go. Someone needing money might collect cash on a street corner, or painstakingly colour in a fundraising thermometer to measure progress.
These days, it's a lot easier thanks to the Givealittle platform. It allows people to collect
money for their cause online. Givealittle was created by Nathalie Whitaker, who grew up with a real concern for the world around her. She also had a very early understanding of the limits of government.
"I remember quite distinctly sitting at my grandparents on the typewriter as a 7-year-old, writing a letter to the Prime Minister about the plight of seal cubs being hunted for fur."
Out of that kind of social interest, she wanted to come up with a better way of getting issues solved. After studying business and political science at Victoria University, she was keen to see how "business could be used for better".
