North Shore Ward Councillor Richard Hills had a vision of making Takapuna a "strong example of how urban regeneration can successfully re-energise and enliven places and their surrounding communities".
He called on locals to submit their visions for the suburb.
"This development will no doubt bring challenges but will bring many more positive outcomes such as more usable open spaces, new homes, jobs and better connections to the beach."
Fellow North Shore Ward councillor Chris Darby said the "soulless" carpark had the potential to become the "heart of community life" through revitalisation.
Visit shapeauckland.co.nz to make a submission and panuku.co.nz/takapuna for ongoing project information.