Last year, Economic Development Minister Steven Joyce and Arts, Culture and Heritage Minister Chris Finlayson sweetened the pot, lifting the incentive to 20 per cent of production costs, with an additional 5 per cent in the offing for meeting certain criteria designed to put the local industry on a stronger footing. That deal helped lock in 20th Century Fox to greenlight James Cameron's three Avatar movies to be produced in New Zealand.
Warner Bros' 3 Foot 7 reported a profit of $33.7 million in the latest financial year, down from $44.6 million a year earlier, recouping losses generated in the first two years of production.
The way the production is financed means filming costs are covered by interest free loans from New Line Cinema. 3 Foot 7 can then satisfy that debt, plus take a margin, by charging production service fees once filming is completed.
Its production service fee rose to $237.7 million in the year from $217.9 million in 2013. The company had outstanding related party debt of $29.6 million as at March 31, and it had cash and equivalents of $30.4 million at the balance date.
The movie trilogy, originally planned as two films, suffered several delays, including funding woes from MGM, first-choice director Guillermo del Toro quitting and producer Peter Jackson taking over, a threatened actors' boycott, and surgery for Jackson.
The film became a political football in 2010, and saw Prime Minister Key step in to broker a deal with Warner Bros executives amid fears the production could be shipped somewhere cheaper as local actors and technicians sought to standardise and improve their working conditions.
That saw the government give the studios an extra subsidy of up to US$7.5 million per movie for spending more than $200 million, expanding what spending qualifies for the rebate under the existing rules, and changing employment law to classify all film workers as contractors by default. It would also stump up US$10 million to market local tourism as part of The Hobbit's release.