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Home / Business

Grand opening: Taco Bell's first New Zealand store to open in West Auckland

NZ Herald
3 Oct, 2019 02:00 PM3 mins to read

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Mexican food fans, rejoice! Taco Bell is about to open its very first New Zealand restaurant, with the fast-food giant revealing it's new home.

Mexican food fans, rejoice! Taco Bell is about to open its very first New Zealand restaurant, with the fast-food giant revealing it's new home.

Mexican food fans, rejoice! Taco Bell is about to open its very first New Zealand restaurant, with the fast-food giant revealing it's new home.

After months of speculation, Taco Bell confirmed it's first Kiwi store will be located in The Brickworks at LynnMall in New Lynn, West Auckland.

General Manager of Taco Bell NZ, Clark Wilson, said he expects the store to open in November.

"We're thrilled to reveal Taco Bell will be opening its doors in Auckland, early this November.

READ MORE:
• Taco Bell: The menu explained

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"We've seen an overwhelming response from Kiwi fans keen to tuck into Taco Bell's tasty menu; Crunchy Tacos, Burritos and Nacho Fries and trust us, it's been hard to keep quiet so we are very pleased to say the wait is almost over".

Taco Bell will be opening in The Brickworks in New Lynn. Photo / Supplied
Taco Bell will be opening in The Brickworks in New Lynn. Photo / Supplied

An open-kitchen layout means customers will be able to watch their meals being prepared and cooked, as well as providing customer-curated music playlists.

Free WiFi will be available at the store, and Taco Bell is promising an entertaining opening day party to celebrate their move to New Zealand.

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Kiwi Property's GM - Asset Management, Linda Trainer, says "the arrival of Taco Bell brings a new and exciting experience to complement our fantastic West Auckland hospitality scene".

An official opening date will be released soon.

What it could cost in NZ

While the prices are at this stage unknown, Restaurant Brands chief executive Russel Creedy said the prices would be cheaper than the cost of other Mexican (and Tex-Mex) food available on the market.

"Mexican chains to date are perceived as fairly expensive and it's no secret that Taco Bell's generally able to fit in below that level. We're certainly not looking to price above or even on parity," Creedy said in response to questions of $15 burritos sold at other Mexican food operators.

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"Once we look at the market and the actual costs of operating I'm sure we'll settle on a place which is better value and a better experience."

If the prices of Taco Bell in Australia are anything to go by a burrito or taco meal at the Mexican-style fastfood outlet will set you back around A$10 or $9 for a quesadilla.

Nachos will cost around $10, and there is also a snack menu offering cheesy swirls and crunchy tacos for $2.

Taco Bell menu in Australia. Image / File
Taco Bell menu in Australia. Image / File

It's worth noting, however, that Restaurant Brands may roll out a different pricing strategy in the local market.

In the US, for instance, Taco Bell is known for its cheap as chips prices.

Standard-size burritos sold at the fast-food chain in the States cost around US$2 but there are also cheaper options sitting around the $1 and $1.19 mark. Its highest-priced burrito is $4.19.

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It also has a large $1 menu.

NZX-listed Restaurant Brands has plans to open 60 Taco Bell stores in Australasia by 2024 with roughly one third in New Zealand and the rest in Australia.

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