NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • Deloitte Fast 50
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Premium
Home / Business

Google launches ChatGPT rival: What Bard can do (and what it can’t)

New York Times
22 Mar, 2023 06:29 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Google's New York headquarters in Manhattan. The company is taking a much more cautious approach than its competitors in the release of its chatbot. Photo / John TaggartT, The New York Times

Google's New York headquarters in Manhattan. The company is taking a much more cautious approach than its competitors in the release of its chatbot. Photo / John TaggartT, The New York Times

Google has released a new chatbot, Bard, and has shared the experimental technology with a limited number of people in the United States and Britain.

Bard competes with similar technologies from Microsoft and its partner, San Francisco startup OpenAI. But Google has been cautious with its release as it tries to control the unexpected behavior exhibited by this kind of technology. It is deploying the chatbot as a service that operates separately from its internet search engine and other products.

Here is a brief guide to the new bot:

It acknowledges its flaws

Bard tells you right away that it makes mistakes. “I’m Bard, your creative and helpful collaborator. I have limitations and won’t always get it right, but your feedback will help me improve,” reads a message at the top of the page.

Advertisement
Advertise with NZME.
Google's Bard chatbot, running on a smartphone. The chatbot often gets facts wrong and sometimes makes up information without warning - a phenomenon that AI researchers call hallucination. Image / Bard
Google's Bard chatbot, running on a smartphone. The chatbot often gets facts wrong and sometimes makes up information without warning - a phenomenon that AI researchers call hallucination. Image / Bard

Like OpenAI’s ChatGPT and Microsoft’s Bing chatbot, Bard is based on a large language model, or LLM, a kind of artificial intelligence technology that learns by analyzing vast amounts of data from the internet. That means it sometimes makes mistakes and can make things up.

To get started, Bard suggests a few prompts, including “Explain why large language models sometimes make mistakes.”

It is designed for a range of casual uses

Bard is not meant to be a search engine. It is an experimental system meant to show people the ways they can use this kind of chatbot.

It can generate ideas. It can write blog posts. And it can answer questions with facts or opinions.

Advertisement
Advertise with NZME.

When asked, “What is the most important moment in American history?” it wrote:

“The most important moment in American history is a matter of opinion, but some of the most frequently cited contenders include:

  • The American Revolution (1775-1783): The founding of the United States of America and the establishment of a new nation based on the principles of liberty and democracy.
  • The Civil War (1861-1865): The war that ended slavery in the United States and preserved the Union.
  • The Great Depression (1929-1939): The economic crisis that plunged the United States into poverty and unemployment … "

The list continued with other events.

It does not give the same answer every time

Like similar technologies, Bard generates new text every time you type in a prompt. It may answer the same question in many different ways.

Bard provides different potential answers to its users’ questions. Image / Bard
Bard provides different potential answers to its users’ questions. Image / Bard

When asked on another occasion about the most important moment in American history, Bard wrote that it was undoubtedly the American Revolution.

It annotates some responses

Like Microsoft’s Bing chatbot and similar technology from startups like You.com and Proximity, Bard sometimes annotates its answers so you can review its sources. And it plugs into Google’s vast index of websites so its answers can include the latest information posted to the internet.

But that does not always lead to better sources. When the chatbot wrote that the most important moment in American history was the American Revolution, it cited a blog, “Pix Style Me,” which was written in a mix of English and Chinese and adorned with cartoon cats.

It does not always realize what it’s doing

When asked why it had cited that particular source, the bot insisted that it had cited Wikipedia.

Advertisement
Advertise with NZME.

It is more cautious than ChatGPT

When using the latest version of OpenAI’s ChatGPT this month, Oren Etzioni, an AI researcher and professor, asked the bot: “What is the relationship between Oren Etzioni and Eli Etzioni?” It responded correctly that Oren and Eli are father and son.

When he asked Bard the same question, it declined to answer. “My knowledge about this person is limited. Is there anything else I can do to help you with this request?”

Eli Collins, Google’s vice president of research, said the bot often refused to answer about specific people because it might generate incorrect information about them — a phenomenon that AI researchers call “hallucination.”

It does not want to steer people wrong

Chatbots often hallucinate internet addresses. When Bard was asked to provide several websites that discuss the latest in cancer research, it declined to do so.

ChatGPT will respond to similar prompts (and, yes, it will make up websites). Collins said Google Bard tended to avoid providing medical, legal or financial advice because it could lead to incorrect information.

Written by: Cade Metz

© 2023 THE NEW YORK TIMES

Save
    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Business

Premium
Business

Free Speech Union’s bid to take over InternetNZ: The results are in – Tech Insider

Premium
Shares

Market close: Mainfreight’s gains offset by Gentrack Group’s losses

Premium
Media Insider

Taxpayers help save popular reality TV shows; TVNZ board member Paul Henry set to host Three show


Sponsored

AI Month: How 2degrees will put AI tools in the hands of every employee

Advertisement
Advertise with NZME.

Latest from Business

Premium
Premium
Free Speech Union’s bid to take over InternetNZ: The results are in – Tech Insider
Business

Free Speech Union’s bid to take over InternetNZ: The results are in – Tech Insider

Two newcomers have been critics of the non-profit – from different directions.

04 Aug 08:35 AM
Premium
Premium
Market close: Mainfreight’s gains offset by Gentrack Group’s losses
Shares

Market close: Mainfreight’s gains offset by Gentrack Group’s losses

04 Aug 07:16 AM
Premium
Premium
Taxpayers help save popular reality TV shows; TVNZ board member Paul Henry set to host Three show
Media Insider

Taxpayers help save popular reality TV shows; TVNZ board member Paul Henry set to host Three show

04 Aug 06:14 AM


AI Month: How 2degrees will put AI tools in the hands of every employee
Sponsored

AI Month: How 2degrees will put AI tools in the hands of every employee

28 Jul 10:11 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP