Goodman Fielder is merging its three New Zealand divisions into a single business and tapped one of its executives to the newly created role of country managing director.
Peter Reidie, the Sydney-based food manufacturer's dairy and meats chief, will oversee the integrated baking, dairy and home ingredients businesses in NewZealand, which have annual sales of about $1 billion.
"We are one of the biggest suppliers to the retail grocery trade in New Zealand and yet we have been operating as three semi-independent companies," Goodman chief executive Chris Delaney said in a statement.
This makes it hard for our customers and suppliers to do business with us and it also means that we have not been able to use our scale to drive efficiencies."
In August the company, which has brands including Edmonds baking products and Vogel's bread, said underlying annual net profit fell 17.3 per cent after a significant decline in the second half, particularly in its baking and dairy divisions.
It took an A$300 million write-down in the value of its baking division, resulting in a bottom line loss of A$166.7 million, and has overhauled its senior management.
Delaney started on July 4 and replaced Peter Margin who left the company at the end of April.
Shares of Goodman Fielder rose 6.1 per cent to 70 cents on the NZX and have tumbled 62 per cent this year.
