Although today's crash is enough to send some Instagram addicts into a personal crisis, the social media app is generally going strong.
In reaching the 700 million users mark last week, Instagram has doubled its users base in two years.
That it added 100 million people in just four months, compared to the six months it took to add the previous 100 million, shows the rate of growth of the app owned by Facebook is growing.
Stories, the feature Instagram copied from Snapchat, is seen as one of the key drivers of the recent growth.
Since Instagram launched Stories, Snapchat's growth has slowed by 82 per cent.