NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

Fran O'Sullivan: When China catches a cold... hold on

Fran O'Sullivan
By Fran O'Sullivan
Head of Business·NZ Herald·
22 Apr, 2022 05:00 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

A Shanghai resident is tested in a temporary Covid quarantine centre. Photo / AP

A Shanghai resident is tested in a temporary Covid quarantine centre. Photo / AP

Fran O'Sullivan
Opinion by Fran O'Sullivan
Head of Business, NZME
Learn more

OPINION:

Brace yourselves — this latest "Shanghai flu" may have a much more serious impact on the New Zealand economy than the earlier Wuhan version.

That's if Chinese authorities can't stamp out the Omicron outbreak in quick measure and get a 28 million- strong city back to work.

Omicron has changed everything. This variant is significantly more virulent than the original strains.

Much of the focus (so far) has been on the disruption to global supply chains as a result of the Shanghai lockdown.

Advertisement
Advertise with NZME.

But if the pandemic continues to bite hard in that city — and elsewhere — Chinese consumers might close their wallets tighter and not spend so much on more highly-priced imported food, thus dampening the returns New Zealand exporters can expect to achieve.

This has happened before in China when its economy came under pressure. Food manufacturers like Wahaha simply substituted cheaper soy for New Zealand milk powder when making products like biscuits, ice cream and confectionery to retail at prices their consumers could afford.

In spite of the pandemic, New Zealand has still been achieving excellent prices for dairy commodities in China.

Advertisement
Advertise with NZME.

But they have now fallen over three consecutive Global Dairy Trade auctions in a row, following a record peak on March 1.

This week, a 3.6 per cent drop across the board was recorded, with the biggest slide coming from whole milk powder. Experts suggest it is the whole milk powder price that has the biggest influence on Fonterra's farmgate milk price.

Discover more

Airlines

Market close: Travel stocks benefit from renewed sector confidence

22 Apr 05:57 AM

Go back a decade and the growth of the Chinese middle class — combined with a top-down suggestion that they should drink a glass of milk a day — helped drive up global dairy demand.

It's worth noting here that New Zealand's dairy industry has been the big winner as a result of this growth in demand for protein from China's rapidly growing urban middle class.

In 2013, China's dairy imports increased by 50 per cent with New Zealand supplying over 70 per cent of China's total dairy imports.

But in 2016, the New Zealand dairy industry faced a crisis after China stockpiled milk powder, which had the impact of driving down prices and collapsing demand.

That crisis was overcome and New Zealand has enjoyed significant returns.

But the Chinese economy is now under pressure.

Advertisement
Advertise with NZME.

The International Monetary Fund this week slashed China's economic growth forecast for 2022 to 4.4 per cent for this year, even though the nation's economy beat expectations for the first quarter by growing 4.8 per cent year-on-year.

China had set a target of 5.5 per cent growth in 2022.

It is the second downgrade by the IMF this year and reflects the impact of the Covid-19 lockdowns, particularly in Shanghai, and pressures resulting from the Russian invasion of Ukraine.

The IMF has also advised China to run a higher fiscal deficit, which could allow the Government to cut taxes on businesses and redirect resources to households as opposed to more public investments.

It's the same kind of conundrum that faces Finance Minister Grant Robertson, among competing calls from the National Party for him to cut public spending and demands from Labour's political base for him to spend more to spark consumer demand.

The problem is, if China's policymakers concentrate on supply-side measures to boost production rather than lifting consumer spending, that will in all likelihood cascade to affect the prices that Chinese are prepared to pay for New Zealand's premium food exports.

Don't think it can happen here?

Well it can, and has.

New Zealand food exporters — be they from the dairy, red meats, seafood or kiwifruit sectors — have created brands which sell at a premium in the Chinese consumer market.

The products are first-class. Safe. They also resonate with consumers who demand to know the provenance of their food.

But when times get tough, consumers tend to opt for less pricey products. They become more focused on volume rather than value.

There are other impacts of course.

The Herald's Andrea Fox has comprehensively covered the effect of the Chinese lockdowns on NZ Inc's supply chains, this week reporting a warning from Customs Brokers and Freight Forwarders Federation president Chris Edwards that they were starting to bite here.

This hurts not only our exporters, who have already put in place backup measures to get goods to the Chinese markets by diverting through secondary ports.

But it also affects importers who wait longer for goods to arrive — if sufficient containers can be sourced in time to meet orders (a factor which also hurts exporters) and face escalating delivery costs and more.

It could be worse.

In Europe, the International Energy Agency has urged citizens to take multiple actions to save money, reduce reliance on Russian energy supply and help the planet.

Among them: turn down heating and use less air-conditioning; adjust boiler settings; work from home; use cars more economically by reducing speed on highways and leaving your car at home on Sundays in large cities; walk or bike for short journeys instead of driving; use public transport; and skip the plane and take the train instead.

There's an old maxim that when China sneezes, the world catches a cold.

New Zealand can withstand that, but if China's sneeze results in economic flu, then that is another story.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Business

Premium
Shares

Market close: Geopolitical tensions keep NZ market flat, US Fed decision looms

18 Jun 06:09 AM
Premium
Business

Fringe Benefit Tax: Should you be paying it if your business owns a ute?

18 Jun 06:00 AM
New Zealand

'Life-changing': International flights return to Hamilton Airport

18 Jun 05:23 AM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
Market close: Geopolitical tensions keep NZ market flat, US Fed decision looms

Market close: Geopolitical tensions keep NZ market flat, US Fed decision looms

18 Jun 06:09 AM

The S&P/NZX 50 Index closed down 0.10%, falling to 12,627.32.

Premium
Fringe Benefit Tax: Should you be paying it if your business owns a ute?

Fringe Benefit Tax: Should you be paying it if your business owns a ute?

18 Jun 06:00 AM
'Life-changing': International flights return to Hamilton Airport

'Life-changing': International flights return to Hamilton Airport

18 Jun 05:23 AM
Premium
Liam Dann: 'Brick wall' – why tomorrow’s GDP data won’t tell the real story

Liam Dann: 'Brick wall' – why tomorrow’s GDP data won’t tell the real story

18 Jun 05:17 AM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP