NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

Fran O’Sullivan: Rob Campbell swept up by winds of change

Fran O'Sullivan
By Fran O'Sullivan
Head of Business·NZ Herald·
3 Mar, 2023 04:00 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Rob Campbell has a stellar corporate record, but for now, there’s no coming back from his recent faux pas. Photo / Supplied

Rob Campbell has a stellar corporate record, but for now, there’s no coming back from his recent faux pas. Photo / Supplied

Fran O'Sullivan
Opinion by Fran O'Sullivan
Head of Business, NZME
Learn more

OPINION:

When Rob Campbell fired a brutal serve at the listed company chairs who refused to sign a letter calling for greater Government transparency on Covid, it sank without trace in the political world.

Campbell was scathing. They were “protecting their own arses and doing a major disservice to their communities”, he told the Institute of Directors leadership conference in May 2021.

“There were people who were directors and chairs of companies who didn’t have the balls to sign the letter,” said Campbell. “That were worried about reaction, about being penalised, about being scapegoated.

“They were a gross disservice, those people, to the companies that they worked for and to the community because we need to be able to have open, constructive and critical responses and not be worried about whether you are going to get appointed to the next government board or whether some government minister is going to be angry at you.

Advertisement
Advertise with NZME.

“I don’t care about that stuff and directors who have a fiduciary duty to the businesses that they are involved in also shouldn’t care about that.”

Except that the public sector directors did, and they still do.

And now Campbell has found out first-hand that the Government also gives a stuff.

Advertisement
Advertise with NZME.

When I reprised Campbell’s comments in a later column, the governors of some Crown entities and companies were quick to take offence. They pointed out that they had accepted strictures when they took on their roles. Prime among them was the requirement not to be seen to be political.

As one chair told me, they had also been presented with a fait accompli when they were asked to sign a letter that had been devised by public relations advisers, which they had not had input into. “I don’t sign such things,” they said, pointing out that doing so was hardly good fiduciary behaviour.

And as Campbell learnt this week, those strictures are also important to Cabinet ministers. They brutally took his scalp with the Prime Minister’s backing. Campbell had clearly broken the code, and this led to him losing the chairmanship of two Crown entities: Health New Zealand/ Te Whatu Ora, and the Environmental Protection Authority.

For Campbell, whose directorial portfolio has included the chairmanship of listed companies SkyCity Entertainment, Tourism Holdings and Summerset, this is a major fall.

He had forged a stellar reputation in the corporate world and was named Chairman of the Year in the Deloitte Top 200 awards in 2017.

He is highly intelligent and had the intellectual capacity combined with sufficient moral rigour for the Ardern Government to approach him to chair both Health NZ and the EPA in the first place. These were not roles he had to apply for.

It is trite to say he simply drank the Kool-Aid when it came to the Labour Government’s introduction of co-governance in the health sector and in all likelihood (according to Campbell) the environmental arena too. His critics argue that he lost his bearings when he scorned National Leader Chris Luxon’s replacement policies in the Three Waters arena.

But he not only supported co-governance measures, but passionately made the case for them in public, to business players and within government environments.

Advertisement
Advertise with NZME.

And then the game changed.

Chris Hipkins was a different political beast to Jacinda Ardern — direct, no-nonsense and determined to win the next election against all odds.

At the Beehive, it seemed that Campbell’s verbal incontinence had not just put a target on his back, but also the Government’s. At the Health Innovation Roadshow this year, Campbell talked about putting the health system through “rehab”. The speech notes — which he gave me — were vintage Campbell.

Karl Marx and John Lennon (and Paul McCartney) got a mention.

He quoted the Beatles song Revolution (with its lyrics on “the institution” and “you better free your mind instead”) as he walked through the institutional changes ahead and the creation of new agencies.

“Not bad, is it? Maybe we should have hired the Beatles rather than EY,” he said in the speech notes.

In retrospect, Bob Dylan’s Subterranean Homesick Blues would have been more apposite: “You don’t need a weatherman to know which way the wind blows.”

Campbell has a deserved reputation as a free thinker.

But he has continued to dig a hole.

By going public yesterday with the shape of Health NZ’s restructuring proposal — which will likely result in the jobs of a large number of people being declared redundant — he not only created a political headache for the Government, but also for his former colleagues on the Health NZ board.

In an article for Newsroom, he said the “plan” would come with “the disestablishment of many hundreds of overhead roles”, which would allow Te Whatu Ora to shift “hundreds of millions of dollars from overhead to front-line expenditure”.

For a former trade union leader to put this in public so carelessly rather than through a managed communication is questionable.

There is really no immediate way back from this.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Business

Premium
Tourism

'Nothing was going to stop me': Pioneer who built ski resort from scratch sells up

09 May 07:00 AM
Premium
Shares

Market close: NZ sharemarket rises as gentailers make gains

09 May 06:03 AM
Premium
Media Insider

Noise ban, off-limit interviews: TVNZ's rules as RNZ moves in; Ad agencies take aim at global merger

09 May 05:43 AM

“Not an invisible footprint”: Why technology supply chains need optimising

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
'Nothing was going to stop me': Pioneer who built ski resort from scratch sells up

'Nothing was going to stop me': Pioneer who built ski resort from scratch sells up

09 May 07:00 AM

Peter Foote started building Mt Dobson Ski Area with a $2000 bulldozer.

Premium
Market close: NZ sharemarket rises as gentailers make gains

Market close: NZ sharemarket rises as gentailers make gains

09 May 06:03 AM
Premium
Noise ban, off-limit interviews: TVNZ's rules as RNZ moves in; Ad agencies take aim at global merger

Noise ban, off-limit interviews: TVNZ's rules as RNZ moves in; Ad agencies take aim at global merger

09 May 05:43 AM
Premium
'Very happy': Jim Grenon to join NZME board with Steven Joyce in peace deal that ends bitter battle

'Very happy': Jim Grenon to join NZME board with Steven Joyce in peace deal that ends bitter battle

09 May 05:42 AM
Deposit scheme reduces risk, boosts trust – General Finance
sponsored

Deposit scheme reduces risk, boosts trust – General Finance

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP