NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Business

Fran O'Sullivan: Key's vision - Switzerland south

Fran O'Sullivan
By Fran O'Sullivan
Head of Business·NZ Herald·
25 Mar, 2016 04:00 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Why wouldn't New Zealand want to be like Switzerland, and attract more of the world's wealth? asks PM John Key. Photo / AP

Why wouldn't New Zealand want to be like Switzerland, and attract more of the world's wealth? asks PM John Key. Photo / AP

Fran O'Sullivan
Opinion by Fran O'Sullivan
Head of Business, NZME
Learn more
Stability, democracy and distance from terrorism make this an attractive destination for wealthy foreigners.

John Key is positioning New Zealand as an Asia-Pacific "Switzerland" - a beautiful and wealthy bolthole for high net-worthers seeking to escape from an unstable world.

Key believes that free-flowing terrorism is here to stay. To the Prime Minister, this simply makes New Zealand more attractive and will result in more high net-worth consumers wanting to come here - a theme he is developing in business briefings.

There is another strand to this developing Key mantra.

He is frankly unapologetic about the massive increase in Auckland residential property values, which has resulted in many established Aucklanders becoming relatively rich, but younger people being locked out of the market. It is a trend which is not going to stop anytime soon, given the immigration figures.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The key question is wouldn't New Zealand want to be like Switzerland - a wealthy and desirable haven that other people want to live and invest in?

This week's Brussels bombings will simply have confirmed his belief that the world will remain unstable. "We seem to think about New Zealand as being little and not that relevant compared to other parts of the world when it comes to scale and size," Key told a recent business briefing. "They look at us and think it is a highly developed first world economy, unbroken democracy, stable government, independent judiciary - and they put a lot of premium on that."

New Zealand has also become an attractive destination for Asian high net-worthers who have invested in property here - particularly Auckland. Chinese investors are relatively open that they are seeking to de-risk their own exposure to the China market, get capital out and buy residential property in a pollution free environment.

To the Prime Minister, [terrorism] simply makes New Zealand more attractive and will result in more high net-worth consumers wanting to come here.

US investors have different drivers.

If Donald Trump is elected President (assuming he first gets the Republican nomination) there may be a new outflow if his political bombast becomes reality.

But already there is a growing cohort of US investors here who are well-placed to establish business connections and help grow national wealth.

Discover more

Opinion

Fran O'Sullivan: Fonterra departee delivers final offering

15 Mar 04:00 PM
Business

Fran O'Sullivan: Memo to Fonterra - Improve your PR, share the pain

18 Mar 04:00 PM
Opinion

Fran O'Sullivan: Murdoch's tax beef should worry us all

22 Mar 07:05 PM
Opinion

Fran O'Sullivan: Fonterra makes the right call

22 Mar 09:20 PM

The Global Financial Crisis exposed the high indebtedness of several European nations. On top of that, there are inflexible labour markets, ageing populations and poor public policies.

But Key contends it is the fear of terror - which has been happening over a long time - which is the driver for Europeans to up sticks and leave.

Advertisement
Advertise with NZME.

That, coupled with the potential instability in nations such as Germany as they absorb vast numbers of Middle Eastern refugees. Conversation at a recent meeting of the International Democratic Union, which Key chairs, underlined Europe's vulnerability.

His hypothesis is that if Isis wanted to destabilise Europe, it would insert a Jihadi amidst the refugees and get them to kill people in the middle of Berlin, then turn the gun on him or herself.

This would not only destabilise Angela Merkel's leadership, but with it, Germany's leadership of Europe.

Key places a strong personal emphasis on networks.

He burnished his credentials with his election to the IDU chairmanship (the IDU is a powerful network of many of the world's centre-right political parties).

It is a world in which he is at home - likewise international investors.

Advertisement
Advertise with NZME.

One of Switzerland's attractions is its taxation environment and its strict secrecy laws, which until recently have enabled rich people's investments to be squirrelled away in its banks, safe from the reprisals of revenue officials.

New Zealand does not compete on that score. But it is notable that one of the reasons why New Zealand has yet to follow Australia and bring in rigorous laws to clamp down on multinationals which are not paying significant tax here is because this country is competing for investment.

The Key Government is proceeding at a very slow pace indeed, which is rattling New Zealand businessmen like Spark CEO Simon Moutter, who is adamant that it is unfair to local companies that they have to compete against offshore players who have a tax advantage.

This is undoubtedly a pressure point. There is a growing perception that New Zealand domiciled companies are getting an unfair shake while international investors are offered incentives or have the rules cut in their favour to invest here.

If the Key Government keeps its nerve, the wealth transition will continue. For instance, New Zealand is becoming a magnet for high net-worth Chinese tourists and for students from Saudi Arabia - markets which are growing rapidly. That interest will bring with it investment in hotels, airports, and housing.

Latest figures from Statistics NZ show another monthly gain of more than 6000 people.

Advertisement
Advertise with NZME.

Annual net migration reached an all-time high of 68,840 people. And net migration from Australia was positive for the 11th consecutive month. These positives underline that John Key's vision of New Zealand as a Switzerland of the Asia-Pacific has indeed the potential to become reality.

Key won't be doing anything to destroy that wealth effect.

Fran O'Sullivan's Saturday column originally quoted Credit Suisse figures estimating New Zealanders had net wealth nudging US$400,000.
Economists have subsequently drawn to the Herald's attention that Credit Suisse revised the figure downwards to US$252,749 after Credit Suisse reworked its calculations to include correct exchange rate calculations.

Debate on this article is now closed.

Save

    Share this article

Latest from Business

Premium
Shares

Market close: Fisher & Paykel up as NZ sharemarket closes strongly

Property

'We're saying no' – house-building boss on timber price hikes

Premium
Airlines

Industry boss says cockpit video recorders might be good idea in future after Air India crash


Sponsored

Tired of missing out on getting to global summits to help grow your business?

Advertisement
Advertise with NZME.

Latest from Business

Premium
Premium
Market close: Fisher & Paykel up as NZ sharemarket closes strongly
Shares

Market close: Fisher & Paykel up as NZ sharemarket closes strongly

The NZ sharemarket rallied today as key weighted stocks had strong performances.

17 Jul 06:13 AM
'We're saying no' – house-building boss on timber price hikes
Property

'We're saying no' – house-building boss on timber price hikes

17 Jul 05:07 AM
Premium
Premium
Industry boss says cockpit video recorders might be good idea in future after Air India crash
Airlines

Industry boss says cockpit video recorders might be good idea in future after Air India crash

17 Jul 04:00 AM


Tired of missing out on getting to global summits to help grow your business?
Sponsored

Tired of missing out on getting to global summits to help grow your business?

14 Jul 04:48 AM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP