NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

Former tradie launches multimillion-dollar solar company with just $2500 in savings

By Alexis Carey
news.com.au·
24 Nov, 2019 09:01 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Mr Brown's Ferrari is his 'pride and joy'. Photo / Supplied

Mr Brown's Ferrari is his 'pride and joy'. Photo / Supplied

Karl Brown can still remember the last words his career adviser told him when he dropped out of high school.

The teen, who grew up in a "blue collar" area of western Sydney, "wasn't the best" student – and was told by the teacher he was "a bit of a waste of time and would end up in jail or dead" within five years.

"It was probably a little bit of an overassessment on her part, but not much fazed me at that age," he told news.com.au.

"I was used to teachers thinking I wouldn't amount to much, but it probably would have hurt more if it came from someone my own age."

After leaving school just two weeks into year 11, Mr Brown scored himself an apprentice mechanic role.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Instyle Solar has struck a deal with NRL legend Johnathan Thurston. Photo / Facebook
Instyle Solar has struck a deal with NRL legend Johnathan Thurston. Photo / Facebook

While he enjoyed the work, it wasn't the right fit, and after a month or so he left to join his father's panel beating business.

But that also wasn't his dream job, and one day, he saw an ad in the paper for a job paying "$900 a week with no experience necessary".

It was a door-to-door sales role, and Mr Brown thrived in the position, soon discovering he had a natural knack and passion for sales.

Advertisement
Advertise with NZME.

For years he worked in various roles in the sales industry, quickly moving up the ranks and leading teams of workers far older than himself.

Then, he ended up at a solar company in Queensland – a job that would end up changing not only his career but his entire life.

While he loved the company, he eventually decided he could "do it better" and struck out on his own, launching Instyle Solar with just $2500 in 2014.

Being fairly tech savvy, Mr Brown, who now lives in Brisbane, built his own website, and while the first six months were "pretty tough", he and his business partner Jonah Hicks sold more than $700,000 in solar in that time.

Discover more

Construction

$100m-plus deal cleared: Costco takes next step to open first NZ store

01 Apr 04:35 AM
Karl Brown (left) pictured with wife Melanie and sons Jayden Wiltshire, 21, and Jeremy Brown, 16. Photo / Supplied
Karl Brown (left) pictured with wife Melanie and sons Jayden Wiltshire, 21, and Jeremy Brown, 16. Photo / Supplied

Just five years later, the company has hit over $110 million in sales and is expanding nationally through a partnership with US retailer Costco in their Australian stores.

The father-of-two said the company's point of difference was that it clearly explained to people how Instyle Solar could massively cut down their power bills.

He said his background in sales was also one of the major reasons why the company had exploded.

"The real motivation and driver for me is that I know I can walk into a person's property and save them 70 to 80 per cent off their power bills," he said.

"I've got a wife and two kids and I know families are struggling at the moment, so it's awesome to help families on that working class level make savings and, at the same time, do something awesome for the environment.

"I'd like to leave the world in a better place than I found it … so it's a win-win."

Advertisement
Advertise with NZME.

He said while more and more people were trying to be more eco-friendly these days, most of his clients signed up as they simply wanted to save money – and his representatives then "break down the maths" to sell "lower electricity bills" instead of focusing on the technical side of the solar industry, as many of his competitors do.

Karl Brown - pictured concreting at the age of 15 - dropped out of school two weeks into Year 11. Photo / Supplied
Karl Brown - pictured concreting at the age of 15 - dropped out of school two weeks into Year 11. Photo / Supplied

He said it was "insane" to have built a thriving $110 million company in just a few short years.

"It's nuts to be honest – who thinks they will build something like this, especially someone from where I come from and with my background?" he said.

"It has been a lot of hard work, but I never pictured myself in this position as a high school dropout from western Sydney.

"That has been the most humbling part of it all."

This year, Mr Brown won the Brisbane Young Entrepreneur Award, was nominated in CEO Magazine's Executive of the Year awards and the Optus My Business Awards, and announced a multi-year ambassadorship with NRL legend Johnathan Thurston.

Advertisement
Advertise with NZME.

He now employs more than 100 staff and plans to roll out across the rest of the country and become Australia's top residential solar company.

He said a huge part of his success came down to his wife Melanie's ongoing support and the hardworking Instyle Solar team.

Save

    Share this article

Latest from Business

Premium
Media Insider

Court writer: Polkinghorne pitches his own book; TVNZ v Sky in Olympics showdown

19 Jun 06:14 PM
World

Trump gives TikTok 90 more days to find buyer, again delayed ban

19 Jun 05:53 PM
Premium
Opinion

Matthew Hooton: Unlucky Luxon’s popularity hits new low

19 Jun 05:00 PM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
Court writer: Polkinghorne pitches his own book; TVNZ v Sky in Olympics showdown

Court writer: Polkinghorne pitches his own book; TVNZ v Sky in Olympics showdown

19 Jun 06:14 PM

Can Brad Pitt and F1 turbocharge NZ's box office? TVNZ boss opens up on finances.

Trump gives TikTok 90 more days to find buyer, again delayed ban

Trump gives TikTok 90 more days to find buyer, again delayed ban

19 Jun 05:53 PM
Premium
Matthew Hooton: Unlucky Luxon’s popularity hits new low

Matthew Hooton: Unlucky Luxon’s popularity hits new low

19 Jun 05:00 PM
TVNZ boss on the future of the 6pm news, Shortland Street - and a move into pay TV

TVNZ boss on the future of the 6pm news, Shortland Street - and a move into pay TV

19 Jun 09:37 AM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP