"China's demand for milk powder is very high, while for cheese and casein it is not so high," he said. China's taste for cheese isn't likely to grow from direct sales to consumers because that nation "has no cheese culture." Where it can grow is in cheese as an ingredient in food manufacturing and from fast-food chains.
Provided the milk price forecast remains at $8.30, Fonterra doesn't expect to have to add to the $157 million provision against inventory of specialised ingredients and branded consumer products produced by its largest NZ Milk Products division that it announced last month, Spierings said.
Fonterra is limited by its plant configuration on how much milk powder it can produce. Currently 70 percent of production capacity is for milk powder and the rest of its plant makes cheese and casein, whose prices haven't kept up with milk powder.
Spierings said currently the ideal ratio would be 100 percent milk powder production and over time Fonterra probably needs to change its production mix across its various global milk pools. That could see New Zealand, which is handy to China, become the specialist producer of milk powder, while the company would use milk pools in Europe and the US for cheese and casein production, for which those markets were better suited, he said.
As part of a strategy to lift milk powder production, Fonterra today announced it had approved spending of $235 million for a third powder drier at Pahiatua in the Lower North Island, which will have a capacity of 2.2 million litres a day and is scheduled to be ready in August 2015.
Today Fonterra forecast 2014 earnings before interest and tax of $500 million to $600 million, down from normalised EBIT of $1 billion in 2013.
Asked whether unitholders in the Shareholders' Fund were effectively second class citizens to farmers in Fonterra's hierarchy, Spierings said no. The drop in the units today "was an instant reaction" to figures announced today being bigger than was expected.
"The decisions we've taken are to protect the co-op," he said. "Investors will appreciate a strong balance sheet. They see we are driving long-term value."
Matt Goodson, who holds the units as managing director at Salt Funds Management, said Fonterra is in "a slightly difficult position where they have to balance the interests of farmers with the interests of investors in the Fonterra shareholders fund."
"The price had a tremendous run since IPO and it seemed to be almost a slight misunderstanding of exactly what the shareholders fund was, some people seem to think it was a just pure play on overall milk prices or overall milk industry health but as we have seen today it is a little different to that," he said.