Research found some 53 per cent of tutors who provided financial education didn't receive specialist training.
The online survey across 34 tertiary institutions showed participants' main needs were in budgeting and learning to make good money choices.
"We hope this programme will be far reaching, improving not just the financial literacy of students but also their families and helping them make good choices about their spending now, as well as affecting their financial decisions in the future," said Don Campbell, chief executive at Whitireia.
Massey University will undertake a longitudinal study to evaluate the pilot's effectiveness.
"This is a stepping stone for a larger discussion over the next couple of months to make New Zealand more financially literate," said Commerce Minister Craig Foss.