Revelations that the data-mining firm Cambridge Analytica improperly accessed data from as many as 87 million users led to congressional hearings and changes in what sorts of data Facebook lets outside developers access. In June, a bug affecting privacy settings led some users to post publicly by default regardless of their previous settings. This bug affected as many as 14 million users over several days in May.
On Thursday, to counter the bad rap it's gotten around privacy as of late, Facebook hosted a one-day "pop-up" to talk to users about their settings and whatever else may be on their mind. Chief Privacy Officer Erin Egan was on hand to answer questions. Asked by a reporter what grade she'd give Facebook for its privacy work in the past year, she said "B." By 2019, she said she hopes the improvements will result in an "A."
Privacy experts might call it grade inflation. In any case, the company has its work cut out before it makes the top grade.
With two more weeks left of the year, it's possible there's still time for another privacy kerfuffle at Facebook. While the scandals don't seem to have affected the company's massive user base, growth has slowed. And the company has had to increase how much it spends on privacy and security, which put a dent in its bottom line and in August contributed to a stock price plunge.
- AP