You may think it's secret, but Facebook knows you - better than you think.
You may think it's secret, but Facebook knows you - better than you think.
Buried among Facebook's dizzying maze of shortcuts lies an interesting little titbit that shows just what Facebook is telling advertisers about you and how they target their ads specifically towards you.
Facebook advertising, which has been credited as "efficient ad cost effective", works by finding audiences based on your Likes,Pages and other information you provide publicly on the social networking service.
With huge numbers of users on the site, Facebook claims one ad alone can reach up to 200,000 people.
"These options can be so specific that more than once, I have had Facebook friends complain about being targeted by ads that are 'inappropriately personal'," wrote blogger Mary Lister.
But little did you know that Facebook has taken those grains of information and developed categories in which it allows advertisers to target users like you.
