Facebook CEOMark Zuckerberg says the company is considering building a dedicated tab for news. Photo / AP
Facebook Inc. Chief Executive Officer Mark Zuckerberg says the company is considering building a dedicated tab on the social network for news, and is willing to pay publishers for high-quality content.
It's a change from the priorities Zuckerberg laid out last year, which focused on friends and family content in
the news feed, shifting away from other types of posts. Now, he says, quality news sources could help Facebook users make more informed decisions.
"It's important to me that we help people get trustworthy news and find solutions that help journalists around the world do their important work," Zuckerberg said.
Zuckerberg made the comments in a discussion with Axel Springer SE CEO Mathias Doepfner, who runs the largest publisher in Europe. The social networking leader may have other reasons for adopting the new priority: the company is facing new European Union copyright rules that will require them to compensate publishers and creators for the news articles, songs and videos that appear on their website.
Over the last decade, Facebook's news feed algorithm has emphasised content that spurs emotion and sharing -- a force that shaped the news industry and gave rise to internet clickbait and misinformation, and made things harder for local news publishers who couldn't reach enough scale to make money. Now, Facebook has been working to undo some of that damage through product changes, as well as small payments to third-party fact checkers and local news groups.
