End for rural brand

The Williams and Kettle brand is to go from the lower North Island with the adoption of the PGG Wrightson brand instead.

Rural services company PGG Wrightson earlier bought livestock trading business Wairarapa Livestock Ltd, which operated as Williams and Kettle in the lower North Island.

PGG Wrightson said the company had decided to have a unified brand nationwide.

The adoption of the PGG Wrightson brand on rural stores and other buildings, vehicles, staff uniforms will occur progressively.

- NZPA