NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • Deloitte Fast 50
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Premium
Home / Business

Elon Musk has ordered job cuts across Twitter, sources say

By Ryan Mac, Sheera Frenkel, Mike Isaac, Kate Conger
New York Times·
31 Oct, 2022 04:33 AM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Elon Musk plans to begin laying off workers at Twitter as soon as Saturday, sources say. Photo / Getty Images

Elon Musk plans to begin laying off workers at Twitter as soon as Saturday, sources say. Photo / Getty Images

Elon Musk planned to begin laying off workers at Twitter as soon as Saturday (Sunday NZT), four people with knowledge of the matter said, with some managers being asked to draw up lists of employees to cut.

Musk, who completed a US$44 billion (NZ$75.8b) deal to buy Twitter target="_blank">on Thursday, has ordered the cuts across the company, with some teams to be trimmed more than others, said three of the people, who declined to be identified for fear of retaliation. The scale of the layoffs could not be determined. Twitter has about 7500 employees.

Reports of layoffs at Twitter have swirled since Musk agreed to buy the company in April. The billionaire, who also leads electric carmaker Tesla and rocket company SpaceX, has told investors that he would take Twitter private, reduce its workforce, roll back its content moderation rules and find new revenue streams.

The layoffs at Twitter would take place before Tuesday, when employees were scheduled to receive stock grants as part of their compensation. Such grants typically represent a significant portion of employees’ pay. By laying off workers before that date, November 1, Musk may avoid paying the grants, although he is supposed to pay the employees cash in place of their stock under the terms of the merger agreement.

Twitter and a representative of Musk’s did not respond to requests for comment.

Advertisement
Advertise with NZME.

Ross Gerber, the CEO of Gerber Kawasaki Wealth and Investment Management, said he was told by Jared Birchall, the head of Musk’s family office, that layoffs were coming at Twitter. “I was told to expect somewhere around 50 per cent of people will be laid off,” he said.

Gerber said his firm had invested less than US$1 million to help finance Musk’s Twitter acquisition. Birchall did not respond to an email for comment.

Musk, 51, has moved swiftly since assuming ownership of Twitter on Thursday. He arrived at the company’s San Francisco headquarters Wednesday and began meeting employees. Late Thursday, he fired Twitter’s CEO, chief financial officer and other executives. He has also made an appeal to advertisers, who provide the bulk of Twitter’s revenue, to tell them that the platform will be a respected advertising destination.

Advertisement
Advertise with NZME.
Musk has told investors that he would take Twitter private, reduce its workforce, roll back its content moderation rules and find new revenue streams. Photo / AP
Musk has told investors that he would take Twitter private, reduce its workforce, roll back its content moderation rules and find new revenue streams. Photo / AP

But Musk is taking time to evaluate other areas of Twitter, such as deciding what posts to keep up and take down on the site. Although he initially said he wanted Twitter to be a freewheeling place for all kinds of commentary and would bring back banned users, including former President Donald Trump, Musk on Friday made it clear that such changes would not happen immediately. Instead, he announced that he planned to form a council to handle content questions and would not immediately reinstate users who had been barred.

Musk also appears unlikely to pay the golden parachutes that the fired top executives of Twitter were set to receive. Under the merger agreement, those executives — including Parag Agrawal, the CEO — had been set to receive compensation of US$20m to US$60m if they were fired. But Musk terminated the executives “for cause”, meaning he did it with justification, which may void that agreement, two people with knowledge of the matter said.

Discover more

Telecommunications

Elon Musk's NZ push: The number of Starlink customers will surprise you

30 Oct 02:00 AM
Opinion

Liam Dann: Another tech wreck looms - let that sink in

29 Oct 04:00 PM
Opinion

Liam Dann: Another tech wreck looms - let that sink in

29 Oct 04:00 PM
Business

What will Elon Musk do with Twitter now ... and will Trump be back?

28 Oct 05:58 PM

Those executives, who also include former chief financial officer Ned Segal, former general counsel Sean Edgett, and former top policy and legal executive Vijaya Gadde, are deliberating their next steps, one person said.

Musk may also be testing Twitter’s engineers. He and his team have assigned some of them projects to complete, three people with knowledge of the matter said. One project involved changes to Twitter’s login screen, they said. Some engineers worked late into the night Friday to complete the assignments, they said.

On Twitter, some users who accused the platform of muzzling them have been triumphant about the new ownership, while others have worried that the site will be overrun by hate speech and misinformation. Some users — such as star producer Shonda Rhimes, This Is Us executive producer Ken Olin and Billions showrunner Brian Koppelman — tweeted that they would leave the social media platform now that it was run by Musk.

Other Twitter users expressed concern over a surge of hate speech being reported on the platform since Musk took control. NBA star LeBron James pointed to a report by the Network Contagion Research Institute, a private group that studies the spread of ideological content online, which said the use of a racial slur on Twitter had increased by nearly 500 per cent in the 12 hours after Musk’s deal was finalised.

“I don’t know Elon Musk and, tbh, I could care less who owns twitter,” James tweeted. “But I will say that if this is true, I hope he and his people take this very seriously because this is scary.”

On Saturday, Musk took to Twitter to discuss food. “Fresh baked bread & pastries are some of the great joys of life,” he tweeted.

Advertisement
Advertise with NZME.

This article originally appeared in The New York Times.

Written by: Kate Conger, Ryan Mac, Sheera Frenkel and Mike Isaac

©2022 THE NEW YORK TIMES

Save
    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Business

Healthcare

Woman says she was left with collapsing nostril after being 'upsold' unnecessary surgery

Premium
Retail

Dragonboat Restaurant goes into liquidation owing $1.4m

Premium
Shares

Market close: Fonterra Fund trades at five-year high


Sponsored

Sponsored: Where smart investors are buying now

Advertisement
Advertise with NZME.

Latest from Business

Woman says she was left with collapsing nostril after being 'upsold' unnecessary surgery
Healthcare

Woman says she was left with collapsing nostril after being 'upsold' unnecessary surgery

The doctor was told to apologise and audit complaint procedures.

11 Aug 08:00 AM
Premium
Premium
Dragonboat Restaurant goes into liquidation owing $1.4m
Retail

Dragonboat Restaurant goes into liquidation owing $1.4m

11 Aug 06:00 AM
Premium
Premium
Market close: Fonterra Fund trades at five-year high
Shares

Market close: Fonterra Fund trades at five-year high

11 Aug 05:52 AM


Sponsored: Where smart investors are buying now
Sponsored

Sponsored: Where smart investors are buying now

10 Aug 05:45 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP