NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

Electric vehicles - Ford has big hopes for its plug-in pickup

By Jim Tankersley, Coral Davenport and Neal E. Boudette
New York Times·
21 May, 2021 05:00 PM7 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

President Joe Biden test drove the F-150 Lightning at the Ford Rouge Electric Vehicle Centre. Photo / Doug Mills, The New York Times

President Joe Biden test drove the F-150 Lightning at the Ford Rouge Electric Vehicle Centre. Photo / Doug Mills, The New York Times

President Joe Biden had toured a vehicle factory and delivered a policy speech, but he was not going to leave Michigan without taking a new electric pickup truck out for a spin.

He raced around a test track in the electric version of Ford's iconic F-150 pickup, showing off the features he and his administration say could help to sell Americans on a low-emission, electric-car future that stretches from suburban driveways to rural back roads.

"This sucker's quick," Biden told reporters through an open window of the prototype truck, before hitting the gas.

But the transition he is championing, from gas guzzlers to plug-in powerhouses, will be anything but swift. Biden and Republicans in Congress are at odds over the president's US$4 trillion economic agenda and the best way to help America in its race with China in the decades of global economic competition to come.

In remarks on Tuesday at the Ford Rouge Electric Vehicle Centre, Biden called for spending hundreds of billions of dollars for domestic manufacturing, electric vehicle deployment and research into emerging technologies like advanced batteries.

Advertisement
Advertise with NZME.

He was flanked by trucks from the bestselling vehicle line in the country and cheered on by Detroit automakers and autoworkers who want the Government to help pull the industry to the head of what they see as an inevitable but difficult global competition to scrap petrol-powered cars in favour of electric vehicles.

That transition is already hampered by supply chain snags and by autoworkers' fears of lost jobs, which the president is seeking to alleviate with his infrastructure push.

In Washington, where two of Biden's Cabinet secretaries met with Senate Republicans in an effort to broker a bipartisan deal on infrastructure spending, conservatives continued to pump the brakes on the president's electric-vehicle ambitions.

Advertisement
Advertise with NZME.

The US$2.3 trillion American Jobs Plan, as Biden calls it, focuses heavily on physical infrastructure and federal spending meant to drive the transition to an economy that relies less on fossil fuels to combat climate change. The plan includes tax incentives to purchase low-emission vehicles, an effort to convert one-fifth of the nation's school bus fleet to electric power, money to build 500,000 electric charging stations across the country and a wide range of other spending meant to encourage research, production and deployment of electric vehicles and their component parts.

The plan is central to Biden's pledge that the United States will cut its climate-warming emissions 50 per cent from 2005 levels by 2030 — an ambitious goal that would require a radical transformation of the nation's economy, including a rapid shift by American drivers from cars and trucks powered by the internal combustion engines of the last century to zero-emission electric vehicles.

After the Trump administration rolled back Obama-era fuel-economy standards intended to reduce planet-warming auto emissions, the Biden administration also plans to propose reinstating tight new mileage and tailpipe pollution rules by midsummer.

Vehicle tailpipe pollution is a huge part of the largest source of the United States' greenhouse gases, transportation, which contributes 29 per cent of the nation's total emissions. A new analysis by Rhodium Group, a research firm, concluded that if the administration reinstated the Obama-era fuel economy rules, combined with passage of a new law that would spend roughly US$300 billion over a decade on promoting electric vehicles, it could reduce planet-warming pollution from vehicles by about 11 per cent.

Biden has called for spending hundreds of billions of dollars for domestic manufacturing and electric vehicle deployment. Photo / Doug Mills, The New York Times
Biden has called for spending hundreds of billions of dollars for domestic manufacturing and electric vehicle deployment. Photo / Doug Mills, The New York Times

Experts said much of the success of Biden's plan to cut vehicle emissions could hang on whether consumers want to buy the electric version of the Ford-150, which has for years been the top-selling automobile in America.

"The whole dimension of whether consumers will want electric trucks is unknown," said David Victor, director of the Laboratory on International Law and Regulation at the University of California, San Diego.

"The F-150 is generally driven by guys who have a certain image of driving around in a truck — and that image includes noise, gasoline, a muscle engine. We don't know anything about consumer uptake of electric trucks. We don't know if they'll want to drive this."

A study published this year found that about 20 per cent of people who purchased electric passenger vehicles were dissatisfied with them — in part because they worried about the lack of electric vehicle charging stations — and returned to driving traditional vehicles.

Advertisement
Advertise with NZME.

But White House officials say the pickup Biden drove on Tuesday could help tip that calculation. The F-150 "has really been a high-performing work vehicle and leisure vehicle, and now you can get it without the expense of all of that gasoline," Gina McCarthy, the White House national climate adviser, said in an interview.

So far, only Tesla has sold electric models in high volume, but Ford typically sells about 900,000 F-series vehicles a year. Earlier this year, Ford began selling the Mustang Mach E, a battery-powered sport-utility vehicle styled to resemble the company's famous sports car.

"We're not just electrifying fringe vehicles," the company's chairman, William C. Ford Jr., said. "The Mustang and the F-150 are the heart of what Ford is, so this is a signal about how serious we are about electrification."

Autoworkers have expressed concerns over the electric transition, because the production of an electric vehicle requires about one-third less human labour than a vehicle powered by an internal combustion engine.

But union leaders offered cautious support of the president's cheerleading for the electric pickup.

"It is no secret that the US auto industry is at a crossroads, as sales of electric vehicles and plug-in hybrids are poised to become more and more common on our roads and highways in the years ahead both at home and abroad," said Rory Gamble, president of the United Auto Workers. "Taxpayer dollars should be spent in support of US-built vehicles, not imports."

So far, only Tesla has sold electric models in high volume. Photo / AP
So far, only Tesla has sold electric models in high volume. Photo / AP

Ford's previous attempts to make the F-150 more eco-friendly have been successful. In 2011, the company introduced a more fuel-efficient "EcoBoost" version of the truck, which ran on six cylinders instead of eight and has generally sold well. Ford recently began selling a hybrid version of the F-150 that can get up to 25 miles per gallon. The truck has earned praise from critics and car buyers, many of whom like its ability to provide electricity for power tools and homes during blackouts.

Even if the electric model, the F-150 Lightning, accounts for only a small percentage of F-series sales, it would most likely become one of the top-selling electric vehicles in the United States. Last year, for example, sales of the Chevrolet Bolt, made by General Motors, totalled just over 20,000 cars.

Mike Ramsey, an analyst at the research and advisory firm Gartner, said that electrifying the top-selling vehicle in the US market could help accelerate the adoption of electric vehicles. "If this truck is successful, it means you can sell an electric version of any vehicle," he said. "It could be the domino that tumbles over the rest of the market for EVs."

Written by: Jim Tankersley, Coral Davenport and Neal E. Boudette

Photographs by: Doug Mills

© 2019 THE NEW YORK TIMES

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Business

Premium
Politics

Treasury 'got it wrong' predicting KiwiRail to fall short of financial target, Winston Peters says

23 Jun 05:00 PM
Premium
Business|companies

Tech Insider: Australia's U16 social media ban passes key test – but NZ watchdog remains sceptical

23 Jun 05:00 PM
Markets with Madison

Rockets to ranches: How Halter's cattle collars turned a Kiwi start-up into a US$1b unicorn

23 Jun 05:00 PM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
Treasury 'got it wrong' predicting KiwiRail to fall short of financial target, Winston Peters says

Treasury 'got it wrong' predicting KiwiRail to fall short of financial target, Winston Peters says

23 Jun 05:00 PM

'Treasury were cautious given the economic conditions, but the company delivered.'

Premium
Tech Insider: Australia's U16 social media ban passes key test – but NZ watchdog remains sceptical

Tech Insider: Australia's U16 social media ban passes key test – but NZ watchdog remains sceptical

23 Jun 05:00 PM
Rockets to ranches: How Halter's cattle collars turned a Kiwi start-up into a US$1b unicorn

Rockets to ranches: How Halter's cattle collars turned a Kiwi start-up into a US$1b unicorn

23 Jun 05:00 PM
Air NZ ramping up summer flights to Australia, Pacific Islands

Air NZ ramping up summer flights to Australia, Pacific Islands

23 Jun 05:00 PM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP