NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

Election 2020: Fran O'Sullivan on Labour taxing the rich - geese ruffled, not plucked

Fran O'Sullivan
By Fran O'Sullivan
Head of Business·NZ Herald·
10 Sep, 2020 05:34 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Revenue Minister Stuart Nash (left) and Finance Minister Grant Robertson announcing Labour's tax policy yesterday. Photo / Mark Mitchell

Revenue Minister Stuart Nash (left) and Finance Minister Grant Robertson announcing Labour's tax policy yesterday. Photo / Mark Mitchell

Fran O'Sullivan
Opinion by Fran O'Sullivan
Head of Business, NZME
Learn more
Vote2020

COMMENT:

Louis XIV's Finance Minister, Jean-Baptiste Colbert, famously declared that "the art of taxation consists in so plucking the goose as to obtain the largest possible amount of feathers with the smallest possible amount of hissing."

With the October 19 election pending, it's more likely that Finance Minister Grant Robertson — who fronted Labour's taxation policy announcement yesterday — is driven more by the George Bernard Shaw maxim: "A Government which robs Peter to pay Paul can always count on Paul's support".

Robertson finally unveiled the party's long-awaited tax policy announcing the predictable return of the 39 per cent higher personal income tax rate.

Advertisement
Advertise with NZME.

From all the bleating from the National Party you would have thought Labour has pledged for the new rate to kick in at incomes over $100,000 which would have been swingeing.

Inevitably, the new rate — which kicks in on incomes over $180,000 — invites comparisons with Australia which has legislated to reduce personal income taxes.

The National Party's boosters claim the reintroduction of the 39 per cent top rate will incentivise better heeled Kiwis to move to Australia and set up businesses or consultancies there — or so the drum goes.

But the 98 per cent of personal income taxpayers who will not be stung with a tax increase are not going to bleat about "unfairness". Nor, will they be particularly upset if others jump ship.

Advertisement
Advertise with NZME.

The reaction from Kiwis to the returning expats who had moaned on that they might have to pay quarantine fees is a case in point.

There is not much sympathy these days for open displays of entitlement. As for any of the 2 per cent who head to Australia on such ridiculous grounds — sayonara.

Discover more

Opinion

Heather du Plessis-Allan: Labour's policies sink other parties - even its friends

12 Sep 05:00 PM

Australians who can't even leave their own country right now unless they have a special Covid-19 exemption are hardly going to roll out a welcome mat for entitled Kiwis.

The new tax rate kicks in on incomes over $180,000. Photo / 123RF
The new tax rate kicks in on incomes over $180,000. Photo / 123RF

As a point of comparison when former Finance Minister Michael Cullen introduced the 39 per cent rate it kicked in at incomes over $60,000. This did affect the middle class. The new bracket affects only 2 per cent of personal income tax-payers.

Some of the "2 per cent" may well be National Party or Act Party voters. But not all.

Even well-heeled New Zealanders like the Warehouse Founder Sir Stephen Tindall have said higher taxes on high-net-worthers are justifiable. Tindall is not the only HNWthr in this camp.

That said there is a possibility that opening a large gap between the top personal tax rate of 39 per cent and the 28 per cent company rate may incentivise some to try to rearrange their affairs. But again, in this Covid-19 era will there really be much tolerance from Inland Revenue if the tax industry swings into overdrive? Nor, I would suggest from the "98 per cent".

The naysayers have also argued that the reintroduction of the 39 per cent rate will only raise a mere $550 million a year in additional revenue. This $550m is not the mere drop in the bucket they suggest.

Advertisement
Advertise with NZME.

It may be a fraction of what the Labour Government is borrowing to fund the fiscal stimulus it is applying to support the economy through the worst of the Covid-19 crisis.

But that $550m will also help to offset a predicted fall in company taxation off the back of lower profits.

The 39 per cent tax rate is not going to bust the bank accounts of the "2 per cent". But a capital gains or wealth tax might.

They should count themselves lucky that option is not on the table. If Labour had the courage of its convictions, it would be.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Business

Premium
Opinion

Dellwyn Stuart: The real cost of Govt's retreat on gender equity

21 Jun 03:00 AM
Premium
Retail

'The way of the future': How delivery apps are redefining supermarket shopping

21 Jun 12:00 AM
Premium
Opinion

Bruce Cotterill: Is it time to reassess our independence?

20 Jun 11:00 PM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
Dellwyn Stuart: The real cost of Govt's retreat on gender equity

Dellwyn Stuart: The real cost of Govt's retreat on gender equity

21 Jun 03:00 AM

OPINION: Services for wāhine Māori and young mothers have been slashed.

Premium
'The way of the future': How delivery apps are redefining supermarket shopping

'The way of the future': How delivery apps are redefining supermarket shopping

21 Jun 12:00 AM
Premium
Bruce Cotterill: Is it time to reassess our independence?

Bruce Cotterill: Is it time to reassess our independence?

20 Jun 11:00 PM
Premium
Mary Holm: Embracing non-financial investments for a happier retirement

Mary Holm: Embracing non-financial investments for a happier retirement

20 Jun 05:00 PM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP