NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Economy

Singaporeans buy 24.9% of five-village retirement chain Freedom Lifestyle Villages for $40m

Anne Gibson
By Anne Gibson
Property Editor·NZ Herald·
7 Oct, 2024 04:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

A property owned by Freedom Lifestyle Villages: Freedom Lakes in Rotorua. A quarter of the business has been sold. Photo / Freedom Lifestyle Villages

A property owned by Freedom Lifestyle Villages: Freedom Lakes in Rotorua. A quarter of the business has been sold. Photo / Freedom Lifestyle Villages

A company owned by Singaporean-headquartered investment fund AGP has bought just under a quarter of a privately owned five-property national retirement business for $40 million.

Bill McDonald, chairman of Freedom Lifestyle Villages and former chief executive of NZX-listed Arvida Group, said Assetz ANZ, owned by AGP of Singapore, had bought 24.9% of the business.

Freedom, whose advertising slogan is “waiting for you”, has three villages completed and a further two operating and being expanded.

Bill McDonald of Freedom Lifestyle Villages.
Bill McDonald of Freedom Lifestyle Villages.

The three finished villages are at Pāpāmoa, Cambridge and Matamata. The other two being expanded are in Rotorua and at Ravenswood, near Lincoln in Christchurch.

Advertisement
Advertise with NZME.

AGP has associations with New York-headquartered Stonepeak, which last month won approval from shareholders in listed Arvida Group for a full $1.2 billion takeover, due to be completed in the next few weeks.

McDonald said a new joint venture company between Freedom and Assetz ANZ was planned to develop further new villages.

No Overseas Investment Office clearance was needed for the 24.9% deal because that scrapes in below the 25% threshold that would trigger the state entity clearance.

“But with the further investment, there will be an application to the OIO. This is a capital-intensive business. We really want to expand the business. With Assetz ANZ’s backing, Freedom is well-positioned to grow, and improve the experiences of our residents,” he said.

Advertisement
Advertise with NZME.

Selling a quarter of the business for $40m indicates the company is worth around $160m, but asked what the assets were valued at, McDonald said he could not say.

A property owned by Freedom Lifestyle Villages at Ravenswood in Christchurch. Photo / Freedom Lifestyle Villages
A property owned by Freedom Lifestyle Villages at Ravenswood in Christchurch. Photo / Freedom Lifestyle Villages

Around 1000 people live in the five villages and their average age is around 70, McDonald said. The villages have 750 independent villas but no apartments or hospitals.

Freedom sells licences to occupy to people aged 50 years and over.

Asked who was selling the 24.9% stake, McDonald said new shares were being issued via Freedom Group Holdings.

Companies Office records show that entity has 29 shareholders, including Freeman Bay’s Bill Smale, who is on the NBR Rich List and of Smales Farm, the Takapuna business and dining precinct where many apartments are also planned. Smale and a trust have the largest shareholding at 12.77%.

The North Shore’s Alan Wiltshire is another major shareholder with 7.33%. He is managing director of Wiltshire Property Group, the well-established real estate investment and development business.

Properties that business owns include the former Michael Hill Takapuna on the corner of Hurstmere Rd and Lake Rd, where the jeweller closed due to ram raids.

McDonald’s shareholding is under Freedom Group Holdings (Nominee), which has 11.64%.

Advertisement
Advertise with NZME.

“There’s a lot of small shareholders. They are friends and associates,” McDonald said.

Directors of Freedom Group Holdings are Tauranga surgeon John Calder, Bill McDonald of Kerikeri, Alan Morris of Waihī Beach, Catherine Parsons of Remuera, Jason Smale of Freemans Bay, Jacob (known as Rudy) Van Het Wout of Queenstown and Rene Verhoeven of Tauranga, according to the Companies Office.

In 2021, contractors broke ground on the new lifestyle village along Pukehangi Rd in Rotorua but now homes have been completed and people live there.
In 2021, contractors broke ground on the new lifestyle village along Pukehangi Rd in Rotorua but now homes have been completed and people live there.

In 2021, the Herald reported on the development of the 197-home Freedom village in Rotorua. The application to develop that was said to be the largest single consent issued in that area in 20 years.

That village is at the Ngongotahā end of Pukehangi Rd.

Rotorua Lakes Council District Development deputy chief executive Jean-Paul Gaston said then that unlocking land and enabling new developments was the number one priority for the council.

Sir John Key opened Pāpāmoa’s Freedom village in 2014, having said when he was a Member of Parliament that he would return when it was completed.

Rudy Van Het Wout and Juliette Yarrell.
Rudy Van Het Wout and Juliette Yarrell.

Freedom advertises its properties as being unlike many other retirement villages because people retain capital gains.

Juliette Yarrell and husband Van Het Wout – one of Freedom Lifestyle Villages’ founders – were featured in the Bay of Plenty Times in 2016 in an article about couples who work together.

They were together only a matter of months before they decided to throw everything into the dream of creating a new type of retirement village, which was Freedom.

A decade on, and after years of hard slog the dream has come to fruition and their relationship and the business were thriving, that article said.

Anne Gibson has been the Herald’s property editor for 24 years, written books and covered property extensively here and overseas.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Economy

Premium
EconomyUpdated

Liam Dann: 'Brick wall' – why tomorrow’s GDP data won’t tell the real story

17 Jun 06:00 PM
Premium
Opinion

Richard Prebble: How Labour can revive its fortunes with fresh leadership

17 Jun 05:00 PM
Business|economy

Meat and dairy continue to drive food price inflation, Stats NZ data shows

16 Jun 11:28 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Economy

Premium
Liam Dann: 'Brick wall' – why tomorrow’s GDP data won’t tell the real story

Liam Dann: 'Brick wall' – why tomorrow’s GDP data won’t tell the real story

17 Jun 06:00 PM

ANALYSIS: Is the economy getting better or worse? It should be a simple question.

Premium
Richard Prebble: How Labour can revive its fortunes with fresh leadership

Richard Prebble: How Labour can revive its fortunes with fresh leadership

17 Jun 05:00 PM
Meat and dairy continue to drive food price inflation, Stats NZ data shows

Meat and dairy continue to drive food price inflation, Stats NZ data shows

16 Jun 11:28 PM
Why Kiwi businesses are cautiously optimistic about the future

Why Kiwi businesses are cautiously optimistic about the future

16 Jun 11:01 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP