"Housing starts and spending on home renovation have been affected by both flooding and general economic weakness. Further to this demand has been the influx into Australia of cheaper products from Chile, which have further eroded prices."
Companies with value-added products such as PWP have been seen as the key for Hawke's Bay to lift itself out of a commodity-based economy but the high New Zealand dollar is problematic.
PWP is a wholly owned subsidiary of Japan-owned Pan Pac Forest products NZ, which operates a large sawmill and pulpmill at Whirinaki, north of Napier, using trees from its own forests.
Pan Pac employs 370 throughout its lumber and pulp divisions and more than 470 are employed by independent contractors in the forestry division.
Last year the company announced a $70 million upgrade to its pulpmill to make a higher grade product.