"We can't engage with China just on the trading front - we need to work across all sectors to build the range of links that will enhance our understanding and familiarity with one another.
The strategy says that New Zealand would benefit from more foreign direct investment (FDI) from China, and outward direct investment into China.
It estimates that China invested about US$60 billion internationally in 2010 - 11. But total Chinese investment stock in New Zealand was $1.87 billion - compared with say investment from Australia in New Zealand being $100 billion.
"Avenues for increasing investment in New Zealand include Chinese state-owned enterprises [SOEs], which could provide investment capital for strategic resource development and infrastructure funding."
It says major outward major FDI bids from China were subject to Chinese Government vetting.
Private Chinese investors were showing interest in the food and beverage sector, natural resources, cleantech, high value manufacturing, IT and infrastructure.
Total new Zealand investment in stock in China is valued at $541 million compared with $36 billion in Australia.
The strategy identifies the education sector for greater focus as well to meet a goal of doubling the economic value of export education services to $5 billion by 2025.
it wants more New Zealanders to learn Chinese.
China is at present the largest source of foreign students in New Zealand with about 21,000 enrolments in 2010.
It estimates that Chinese students add about $600 million annually to the New Zealand economy.