NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Economy / Employment

Northland's economy second strongest in NZ

Northern Advocate
30 May, 2017 05:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Booming tourism in the March quarter, which included two visits from Ovation of the Seas, is one of the factors behind Northland's rise in New Zealand's economic rankings. PHOTO / PETER DE GRAAF

Booming tourism in the March quarter, which included two visits from Ovation of the Seas, is one of the factors behind Northland's rise in New Zealand's economic rankings. PHOTO / PETER DE GRAAF

Northland's tourism boom has the region "steaming" ahead of traditional powerhouses such as Auckland and the Bay of Plenty to be the second strongest economy in the country.

Northland's economy was the second strongest in the country in the first three months of this year. The ranking comes from ASB's Regional Economic Scoreboard, a quarterly league table of the nation's 16 regions based on measures such as employment, house prices, retail trade and construction.

Northland's economy was rated as "steaming" and kept from the top spot only by booming Nelson, which clung to its No 1 ranking from the previous quarter.

The report's authors said Northland was now "snapping at the heels" of Nelson with economic data that compared favourably, for the most part, with the national average. Northland's tourism boom - which is worth more than $1 billion a year - was one of the major factors behind the region's turnaround.

One area in which Northland lagged behind was business confidence but that wasn't affecting spending. Northland's growth rate for new car registrations and retail sales was stronger than anywhere else in the country.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Changes in the way employment figures were calculated made comparisons with last year difficult but it was clear Northland's labour market was improving, the authors said.

In the previous report, for the December 2016 quarter, Northland was a below-average ninth place.

Northland Inc chief executive David Wilson said the ranking confirmed the region was heading in the right direction. It backed up several recent positive reports including one by the Ministry of Business, Innovation and Employment picking Northland as a growth area for high-paying digital jobs.

Advertisement
Advertise with NZME.

The measures used in the report meant rankings tended to fluctuate but he took heart from retail spending figures which showed people were confident in the economy and their jobs, even if they said otherwise.

Some factors, such as rising house prices caused by Auckland's "halo effect", were taken as a positive in the report but were in fact a double-edged sword because it meant some locals were struggling to pay for housing.

Acting Far North Mayor Tania McInnes said the "fabulous" result was the result of hard work and dedication by many Northlanders.

There were several drivers but the key one was tourism, with a bumper year boosted by the Air New Zealand safety video - which has been viewed more than 10 million times on line - a marketing campaign in Melbourne and a surge in domestic visitors.

Discover more

New Zealand

Tourism plan to bring in $20m

23 Mar 08:13 PM

"Long term there's great potential for Northland if we're smart and work together," she said.

Tony Collins, head of the Northland Chamber of Commerce, hoped the report would give people confidence to invest in the region and expand their businesses.

Northland needed businesses with the confidence to create jobs, in particular for Far North youth.

The tourism boom was confirmed by Charles Parker, chairman of the Bay of Islands Marketing Group, who described it as "pretty spectacular". The strong March quarter was a continuation of four years of solid growth.

The latest scorecard comes amid a flurry of positive developments for Northland. Last weekend the Omapere-Rangihamama Trust at Kaikohe was named the best Maori farming operation in the country, with Prime Minister Bill English presenting the Ahuwhenua trophy at an awards night in Whangarei.

A week earlier the Northland District Health Board and Ngati Hine Health Trust started a multimillion-dollar redevelopment of the Kawakawa hospital site, while both Whangarei and Kawakawa have major Hundertwasser-related tourism projects waiting in the wings.

Advertisement
Advertise with NZME.

Northland is also starting to attract international investors, with Chinese firms planning a $750 million resort on Karikari Peninsula and offering to invest $1b in the Far North.

■ Northland's surge in the last quarter was outdone only by Manawatu-Whanganui, which shot up nine places from a lowly 13 to fourth. The full rankings, with the previous quarter's position in brackets, are: Nelson 1 (1), Northland 2 (9), Waikato 3 (3), Manawatu-Whanganui 4 (13), Tasman 5 (2), Gisborne 6 (4), Wellington 7 (10), Bay of Plenty 8 (8), West Coast 9 (5), Hawke's Bay 10 (6), Marlborough 11 (11), Otago 12 (7), Auckland 13 (12), Taranaki 14 (14), Southland 15 (16) and Canterbury 16 (15). The scoreboard is produced by ASB and the Main Report Group.

Save

    Share this article

Latest from Employment

Business|economy

Thinking of retiring? Nearly one in two Kiwis still working when they turn 65

10 Jun 07:00 AM
Premium
Opinion

Liam Dann: Cheer up, Kiwis - and go shopping

07 Jun 05:00 PM
Premium
Property

First look at $1b warehouse hub by James Kirkpatrick Group

07 Jun 12:00 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Employment

Thinking of retiring? Nearly one in two Kiwis still working when they turn 65

Thinking of retiring? Nearly one in two Kiwis still working when they turn 65

10 Jun 07:00 AM

Data shows we're joining the workforce earlier and continuing to work later in life.

Premium
Liam Dann: Cheer up, Kiwis - and go shopping

Liam Dann: Cheer up, Kiwis - and go shopping

07 Jun 05:00 PM
Premium
First look at $1b warehouse hub by James Kirkpatrick Group

First look at $1b warehouse hub by James Kirkpatrick Group

07 Jun 12:00 AM
Premium
Liam Dann: Town v Country – Big cities left behind in economic recovery

Liam Dann: Town v Country – Big cities left behind in economic recovery

31 May 05:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP